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New Product Development

person icon Ryan Holmes

4.6

New Product Development

Guide to create a concept in 5 minutes to win consumers' hearts

updated on icon Updated on Jun, 2024

language icon Language - English

person icon Ryan Holmes

English [CC]

category icon Product Management,Business,Management

Lectures -18

Duration -51 mins

4.6

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Course Description

If you are involved in business or marketing, you will always think of generating new idea, creating new products and offering more benefits to your end-users. It is always true. Competition is like swimming upstream, you only go forward or backward. You can not stay in the same position.

New products are the major driver of revenue growth in today's dynamic business environment. In this course, I organized knowledge into useful and insightful frameworks, covering all aspects of new product development: concept template, key principles to develop concepts, key principles to find winning insights, steps of finding winning insight, creating product platform, etc.

THIS IS A DISTINCT GUIDE COURSE YOU HAVE EVER GOT!

I am not an academic theorist. I am a professional marketing expert in both traditional business and non-traditional business. I tried to keep this course as short and concise as possible because I can understand that businessmen or managers like us don’t have much time.

Goals

  • Discover the principles of developing winning concepts and the steps to get there.
  • Discover the concept template to simplify your concept development.
  • Discover the examples in multi-categories. Your turn to develop your own concepts.
  • Discover how to develop ideas and new products.

Prerequisites

  • Open-minded mindset
  • Practice
New Product Development

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction
3 Lectures
  • play icon Introduction 01:10 01:10
  • play icon Roles of Product Concepts 12:43 12:43
  • play icon What is a product concept? 01:26 01:26
Key Concepts and how to do
3 Lectures
Tutorialspoint
Key Pricinples
7 Lectures
Tutorialspoint
3 steps of finding winning insight
4 Lectures
Tutorialspoint
Claim Development
1 Lectures
Tutorialspoint

Instructor Details

Ryan Holmes

Ryan Holmes


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