Master Capital Allocation

person icon Blair Cook

Master Capital Allocation

The 10 Levers for Maximizing Shareholder Returns

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Blair Cook

architecture icon Business,Finance,Accounting & Bookkeeping


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Course Description

In this course we are going to tackle capital allocation, that is, how the CEO, and you as their strategic partner, go about deploying cash inside the business.  CEO’s are ultimately measured on their record of generating returns for their shareholders. 

The single most important determinant of shareholder returns is capital allocation.  Knowing what tools you have available and when to use them is the key.  We’ll look how and when you source cash.  We’ll also look at the strategies behind selecting the most optimal use of that cash, which may include buying back shares in yourself.

Who this course is for:

  • Anyone interested in finance or related fields.


What will you learn in this course:

  • Define what is capital allocation and identify the relevant tools.
  • Identify and evaluate sources of cash generated by the business.
  • Integrate financing strategy with capital allocation to preserve flexibility and maximize returns.
  • Evaluate uses of surplus cash to pay dividends and/or repurchase shares.


What are the prerequisites for this course?

  • Exposure to corporate finance.
  • No advanced preparation is needed for this course.
Master Capital Allocation


Check out the detailed breakdown of what’s inside the course

7 Lectures
  • play icon Course Overview 07:20 07:20
  • play icon What is it and how can I evaluate it? 11:01 11:01
  • play icon Operating sources of cash for allocation 05:57 05:57
  • play icon Investment of capital 08:20 08:20
  • play icon Cash raised from financing 05:34 05:34
  • play icon Dividend and stock repurchases 13:29 13:29
  • play icon Six common traits of master capital allocators 03:33 03:33
Supporting Materials
2 Lectures

Instructor Details

Blair Cook

Blair Cook

Thought Leaders in the Field of Executive Finance

A financial executive and corporate director with a broad base of experience working as a financial leader, catalyst, operator and steward in a number of public and private companies operating in a broad array of industries, with a deep background as a financial, consulting, and accounting educator providing professional development services to Big 4 Public Accounting Firms, universities, and professional institutes.

Specialties:Leadership, finance, accounting, mergers and acquisitions, auditing, instructional design, facilitation and instruction, authoring, decision analysis

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