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Marketing

person icon Matt Renshaw

3.9

Marketing

Master Marketing Essentials for Success

updated on icon Updated on Feb, 2024

language icon Language - English

person icon Matt Renshaw

category icon Marketing

Lectures -17

Duration -12 hours

3.9

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Course Description

In a world where the evolving landscape of marketing can leave even the most seasoned professionals feeling lost and frustrated, there's a crucial need for expertise in Strategic Planning and Analysis. The constant struggle to adapt, the pain of missed opportunities, and the frustration of not knowing where to begin can be overwhelming. In this digital age, the importance of mastering the art of strategic marketing cannot be overstated. It's the key to staying ahead in the ever-evolving business landscape. It is what guides companies through the turbulent sea of competition and change, ensuring they remain relevant, profitable, and poised for growth.

In your marketing journey, you will be on a quest to master the art of strategic planning and marketing analysis. From crafting an effective strategic plan to conducting in-depth internal and external analyses, you will unlock the secrets of market segmentation, customer behaviour, and competitor analysis. Our comprehensive course provides you with the essential tools and knowledge to not only understand but thrive in the intricate world of strategic marketing. Join our Strategic Planning and Analysis for Marketing course, and let the pain of marketing frustration become a thing of the past. 

It's time to embrace the power of strategic thinking and elevate your marketing endeavours to new heights. Enroll today and chart a course for marketing success!

Goals

What will you learn in this course:

By the end of this, you will be able to:

  • Understand the principles of strategic planning and its importance in various industries.

  • Develop the skills necessary to create a comprehensive strategic plan, from concept to execution, aligning with organisational objectives.

  • Explore strategic planning within the context of marketing and its role in promoting products and services effectively.

  • Master the art of strategic and marketing analysis to identify market opportunities and threats, enhancing decision-making.

  • Conduct internal analyses to assess an organisation's strengths and weaknesses for strategic planning purposes.

  • Perform external analyses to evaluate market dynamics, competitive forces, and opportunities for strategic positioning.

  • Learn market segmentation, targeting, and positioning strategies for effective market outreach.

  • Acquire customer analysis techniques to understand customer preferences, needs, and behaviour, aiding product development.

  • Gain competitor analysis skills to assess the strengths and weaknesses of rivals and devise competitive strategies.

Prerequisites

What are the prerequisites for this course?

Who is this course for?

  • Professionals involved in business development, marketing, or strategic planning seeking to enhance their strategic thinking skills.

  • Small business owners and entrepreneurs aiming to create robust strategic plans for their ventures' growth.

  • Students pursuing degrees in business, marketing, or management to gain practical insights into strategic planning.

  • Individuals interested in strategy and marketing, from beginners to those transitioning to strategic roles.

  • Anyone involved in decision-making processes within organisations, whether in management or advisory roles.

Prerequisites

What are the prerequisites for this course?

  • Internet Connection

  • No Formal Entry Requirements

  • Passion for Learning

  • A Good Understanding of English

Career path

  • Business Development Manager 

  • Marketing Manager

  • Strategic Planning Analyst 

  • Entrepreneur 

  • Management Consultant 

  • Market Research Analyst 

  • Product Manager 

  • Project Manager 

Marketing

Curriculum

Check out the detailed breakdown of what’s inside the course

Basics Of Marketing
1 Lectures
  • play icon Basics Of Marketing 28:51 28:51
The Marketing Process
1 Lectures
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Strategic Marketing
1 Lectures
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Marketing Environment
1 Lectures
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Market Segmentations
1 Lectures
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Consumer Buying Behaviour
1 Lectures
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Business Markets And Buying Behaviour
1 Lectures
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Marketing Research
1 Lectures
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Product Strategy
1 Lectures
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Branding Strategy
1 Lectures
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Product Life Cycle
1 Lectures
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Pricing Strategy
1 Lectures
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Marketing Channels
1 Lectures
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Integrated Marketing Communications
1 Lectures
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Advertising And Sales Promotion
1 Lectures
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Personal Selling And Public Relatio
1 Lectures
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Direct And Digital Marketing
1 Lectures
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Instructor Details

Matt Renshaw

Matt Renshaw

Janets is an online platform where learners come to learn, and evolve. From the very beginning, the aim of this platform was to create an ever-growing community of avid learners instead of just delivering formulaic education. Emphasizing on making the learners equipped for the future world, Janets provides quality education designed by expert instructors. This way, learners develop new skills at ease with the carefully structured bite-sized modules.

Janets aims to make education accessible to anyone and every one by providing lessons worth learning and skills worth gaining. The ease of access to learning regardless of time, place, or medium is what learners love the most about Janets. The expert advice by the instructors and 24×7 customer assistance is just ‘amazing’, as mentioned by the valued learners who benefitted from this platform.

Janets paves the way to a better future, one skill at a time. If you want to join this community of learners and influencers, it’s just a few clicks away.




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