Marketing
Master Marketing Essentials for Success
Updated on Apr, 2024
Language - English
Lectures -17
Duration -12 hours
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Course Description
In a world where the evolving landscape of marketing can leave even the most seasoned professionals feeling lost and frustrated, there's a crucial need for expertise in Strategic Planning and Analysis. The constant struggle to adapt, the pain of missed opportunities, and the frustration of not knowing where to begin can be overwhelming. In this digital age, the importance of mastering the art of strategic marketing cannot be overstated. It's the key to staying ahead in the ever-evolving business landscape. It is what guides companies through the turbulent sea of competition and change, ensuring they remain relevant, profitable, and poised for growth.
In your marketing journey, you will be on a quest to master the art of strategic planning and marketing analysis. From crafting an effective strategic plan to conducting in-depth internal and external analyses, you will unlock the secrets of market segmentation, customer behaviour, and competitor analysis. Our comprehensive course provides you with the essential tools and knowledge to not only understand but thrive in the intricate world of strategic marketing. Join our Strategic Planning and Analysis for Marketing course, and let the pain of marketing frustration become a thing of the past.
It's time to embrace the power of strategic thinking and elevate your marketing endeavours to new heights. Enroll today and chart a course for marketing success!
Goals
What will you learn in this course:
By the end of this, you will be able to:
Understand the principles of strategic planning and its importance in various industries.
Develop the skills necessary to create a comprehensive strategic plan, from concept to execution, aligning with organisational objectives.
Explore strategic planning within the context of marketing and its role in promoting products and services effectively.
Master the art of strategic and marketing analysis to identify market opportunities and threats, enhancing decision-making.
Conduct internal analyses to assess an organisation's strengths and weaknesses for strategic planning purposes.
Perform external analyses to evaluate market dynamics, competitive forces, and opportunities for strategic positioning.
Learn market segmentation, targeting, and positioning strategies for effective market outreach.
Acquire customer analysis techniques to understand customer preferences, needs, and behaviour, aiding product development.
Gain competitor analysis skills to assess the strengths and weaknesses of rivals and devise competitive strategies.
Prerequisites
What are the prerequisites for this course?
Who is this course for?
Professionals involved in business development, marketing, or strategic planning seeking to enhance their strategic thinking skills.
Small business owners and entrepreneurs aiming to create robust strategic plans for their ventures' growth.
Students pursuing degrees in business, marketing, or management to gain practical insights into strategic planning.
Individuals interested in strategy and marketing, from beginners to those transitioning to strategic roles.
Anyone involved in decision-making processes within organisations, whether in management or advisory roles.
Prerequisites
What are the prerequisites for this course?
Internet Connection
No Formal Entry Requirements
Passion for Learning
A Good Understanding of English
Career path
Business Development Manager
Marketing Manager
Strategic Planning Analyst
Entrepreneur
Management Consultant
Market Research Analyst
Product Manager
Project Manager
Curriculum
Check out the detailed breakdown of what’s inside the course
Basics Of Marketing
1 Lectures
-
Basics Of Marketing
28:51
28:51
The Marketing Process
1 Lectures
Strategic Marketing
1 Lectures
Marketing Environment
1 Lectures
Market Segmentations
1 Lectures
Consumer Buying Behaviour
1 Lectures
Business Markets And Buying Behaviour
1 Lectures
Marketing Research
1 Lectures
Product Strategy
1 Lectures
Branding Strategy
1 Lectures
Product Life Cycle
1 Lectures
Pricing Strategy
1 Lectures
Marketing Channels
1 Lectures
Integrated Marketing Communications
1 Lectures
Advertising And Sales Promotion
1 Lectures
Personal Selling And Public Relatio
1 Lectures
Direct And Digital Marketing
1 Lectures
Instructor Details
Matt Renshaw
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