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Identify and Solve the Right Business Problem

person icon Ken Burke

4.6

Identify and Solve the Right Business Problem

Learn how to create a problem and solution statement, and weave that into a compelling company story that clearly identifies the reason why your business exist.

updated on icon Updated on Jun, 2024

language icon Language - English

person icon Ken Burke

English [CC]

category icon Business,Business Plan

Lectures -12

Resources -2

Duration -38 mins

4.6

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Course Description

Learn how to create a problem and solution statement, and weave that into a compelling company story that clearly identifies the reason why your business exist.

What meaningful problem does your company solve for customers? The answer is the reason your business exists. This course helps you weave a compelling company story via a problem and solution statement -- including how to identify customer pain points and highlight the tangible remedies your offering provides.

Learning Objectives

  • Why do I need to express my company’s purpose as a problem and solution?
  • How can I adopt a customer-first viewpoint to define the problem and solution statement?
    Is the problem my company solves too big or too small?
Identify and Solve the Right Business Problem

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction
1 Lectures
  • play icon Find a Great Problem to Solve 02:32 02:32
What are Problem and Solution Statements
2 Lectures
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Create Your Problem Statement
3 Lectures
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Create Your Solution Statement
4 Lectures
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Workshop
1 Lectures
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Support Materials
1 Lectures
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Instructor Details

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Ken Burke


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