The Thong Principle
Saying What You Mean and Meaning What You Say
About the Book
The Thong Principle has little to do with beachwear and everything to do with effective communication. It’s about ensuring messages are successful for the sender – and the receiver.
The book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.
The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended.
Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference.
The Thong Principle will draw you in and keep you reading with:
- Information that resonates.
It’s also funny. Laughter and learning are wonderful partners.
Business Expert Press
Since 2008, Business Expert Press has been providing business students and professionals with precise, business information written by experts in their fields. Available in both print and eBook formats, our books can be obtained by consumers through a variety of sources including direct purchase on our website and major online bookstores. Business librarians can purchase our entire Digital Library, published and updated annually, in total, or in various configurations such as topical e-collections or custom bundles, through perpetual access or subscription.
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