Applications of Digital Marketing

Learn the concept of marketing in the Digital Era

About the Book

Basic guide to learn digital media platform.

Key Features

● Learn the concept of marketing in the Digital Era
● Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium
● Technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of Digital Marketing Tools.
● Financial payment methods to help determine the annual budget for Digital MARKETERS.
● What are some of the best ways to integrate email marketing with social media participation and Digital Marketing and Measurement Mode!


The book has been written in such a way that the concepts and applications of Digital Marketing methodologies are explained in detail, with adequate examples. Various business cases and business models with solutions are shared which would be helpful in understanding the subject and its various strategies. This text is user-focused and has been highly updated including cases and solutions and their real-world examples.

What will you learn

● Digital Marketing Applications Concept and techniques
● Value Chain of Digital Marketing Process and Operations
● Why Digital Marketing is useful for each and every Business
● Basic picture of what will be business miss out on if they don’t market their products/ services online.

Who this book is for

Digital Marketing is designed as a textbook for management students specialising in marketing.

Table of Contents

1. Digital Marketing Applications
2. Display Advertising
3. Social Media Advertisement Platforms
4. Web Analytics
5. WordPress Bogging
6. Alternatives for Shopify?
7. References and Courtesy
8. Abbreviation

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Author Details

Abhishek Das is Assistant Director in Policy Advocacy and Business Strategies, FICCI, New Delhi has is Executive MBA from Indian Institute of Froeign Trade (IIFT); New Delhi in International Business (2013). He has been in consulting for business advisory services with multiple industries and business verticals since 2007 and guiding Entrepreneurs countrywide as mentor. In the meanwhile he published many papers in Linkedin on various subjects including entrepreneurship, wealth management, smart-ups, etc. He research interests include equity market, cryptocurrency, developmental economics, business economics and finance and the theory of entrepreneurship to gain traction in start-ups. He is also a member of Leadership excellence of APAC region, awarded by most prestigious Harvard Square, USA. He is engaged in various talk shows & motivational speaks with various prestigious institutes across the country. He manages multiple business verticals and SBUs countrywide for his clients, he is a subject matter expert in technology led education and TVET, Start-up Mentoring, Institutional Capacity building, Brand management, investment Strategies and multiple Product research & developments. He is associated with international journal of computer science and technology (IJCST) as a Member of the Editorial board. He believes that a teacher must learn new things and explore new possibilities because that will help the students. --This text refers to the paperback edition.

Applications of Digital Marketing
This eBook Includes
  • Formats PDF (Downlodable)
  • Pages 212
  • ISBN 9789386551986
  • Language English

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