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Applications of Digital Marketing

Applications of Digital Marketing

Learn the concept of marketing in the Digital Era

person icon Abhishek Das

ebook icon BPB Publications

language icon Language - English

updated on icon Updated on Mar, 2021

category icon Marketing,Digital Marketing


This eBook includes

Formats : PDF (Downlodable)

Pages : 212

ISBN : 9789386551986

Language : English

About the Book

Book description

Basic guide to learn digital media platform.

Key Features

● Learn the concept of marketing in the Digital Era
● Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium
● Technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of Digital Marketing Tools.
● Financial payment methods to help determine the annual budget for Digital MARKETERS.
● What are some of the best ways to integrate email marketing with social media participation and Digital Marketing and Measurement Mode!


The book has been written in such a way that the concepts and applications of Digital Marketing methodologies are explained in detail, with adequate examples. Various business cases and business models with solutions are shared which would be helpful in understanding the subject and its various strategies. This text is user-focused and has been highly updated including cases and solutions and their real-world examples.

What will you learn

● Digital Marketing Applications Concept and techniques
● Value Chain of Digital Marketing Process and Operations
● Why Digital Marketing is useful for each and every Business
● Basic picture of what will be business miss out on if they don’t market their products/ services online.

Who this book is for

Digital Marketing is designed as a textbook for management students specialising in marketing.

Table of Contents

1. Digital Marketing Applications
2. Display Advertising
3. Social Media Advertisement Platforms
4. Web Analytics
5. WordPress Bogging
6. Alternatives for Shopify?
7. References and Courtesy
8. Abbreviation

Applications of Digital Marketing

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Author Details

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