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Data Science Concepts used for Marketing

person icon Muhammad Ammar Jamshed


Data Science Concepts used for Marketing

Data Science for beginners in marketing

updated on icon Updated on Jun, 2024

language icon Language - English

person icon Muhammad Ammar Jamshed

English [CC]

category icon Marketing Analytics,Data Science

Lectures -16

Quizzes -3

Duration -53 mins



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Course Description

In this course you will learn:

1. Data science and its process.

2. Integrating data science into marketing plans.

3. Types of data and how are they collected in marketing.

4. What tools are used by data scientists?

5. Marketing- intro, traditional and digital marketing.

6. Traditional marketing and digital marketing in Data Science.

7. Types of data needed by marketing professionals.

8. How data science is used in the marketing spectrum.

9. Business Intelligence Uses in marketing (What is it? How it is helpful?).

10. Business Intelligence vs Data Science.

11. Business Intelligence Tools.

We will further have labs on how to use PowerBI and Google Data Studio for manipulating and visualization of data and I will put all relevant links for you to download the tools directly.

I do know how tough it is to get a hang of new software and tools whenever starting new projects, but it all comes down to practice and commitment, I will help you find the direction in this course on how to better improve your work process in data analysis.

The rest will all be a result of your own efforts in trying to better yourself both as a learner and a professional.


  • How to apply Data Science methodologies at their workplace

  • It can be learnt easily by spending 1 hour per week

  • It contains case studies

  • A survey will be provided to what the course buyers gained and did not gain from the course


  • No programming or stats required for entry

Data Science Concepts used for Marketing


Check out the detailed breakdown of what’s inside the course

3 Lectures
  • play icon Introduction 02:35 02:35
  • play icon Quiz 1
  • play icon Key Points Covered 03:45 03:45
What is Data Science
3 Lectures
Analytical Process
4 Lectures
Marketing and Data Science
3 Lectures
Lab Sessions with Excel and PowerBI
3 Lectures

Instructor Details

Muhammad Ammar Jamshed

Muhammad Ammar Jamshed

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