Credible Online Presence Blueprint
Go Online | Simple, Easy to Understand & Implement on your Own Blueprint, Build Your High Converting Online Presence NOW
Marketing,Digital Marketing,Online Presence
Lectures -6
Duration -52 mins
30-days Money-Back Guarantee
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Course Description
Are you feeling frustrated that you don't understand the Digital World?
Are you getting impacted by not knowing how to build your online presence that gives you consistent leads and income?
Are you losing out on opportunities due to a lack of an ONLINE ADDRESS?
Here are some facts for you
“81% of people search online for a product or service.”
“78% of consumers want brands to use social (media) to help people connect with each other.”
“ 93% of consumers used the internet to find a local business in 2020, while 87% said that they read online reviews before making a purchase.”
Then, How do you stand out differently among your competitors, even if you have a website/some presence on social media?
You need to know Digital Strategies more than Digital Tools for you to make this online world work for you.
For the past 20 years, Only IT businesses have had an online presence as an informative, unidirectional Website
For some businesses, it has been a vital element in promoting their business and connecting with customers.
Yet the Covid-19 pandemic has propelled the need for having an online presence further up every business owner’s priority list ( be it Giant companies, SMEs, Freelancers, or Knowledge Professionals) as the world transforms and adapts to a hybrid way of living, earning, working and shopping.
If you have a good online presence, then you’ll be very visible on the internet and social media, making you far more ‘discoverable’ to potential new clients.
Goals
What will you learn in this course:
Get the Most Simple Yet Powerful Blueprint for Creating High Converting Credible Online Presence
Learn How to Build a World Class Business Online with Proven Strategies
The Flywheel Business Model which anyone can apply now
Customer Engagement Strategies in Online World
Effective Communication on Your Website, Emails, and Newsletter will Generate Leads and Sales for You
Prerequisites
What are the prerequisites for this course?
Anyone who desires to go online and has no clue where to start?
Anyone who has an online presence, but it's not working the way you want it to !
Anyone who desires to go online by reducing their time to learn all at one place without struggling to learn all by themselves even if they feel tech challenged Any One who Wants to Learn How to Go Digital & Grow Digitally from Scratch Anyone who is a continuous Learner & Open to Learning & Applying the Learnings
Entrepreneurs who want to Reduce 1 year of learning the gist of the online world in less than 1 hour
Curriculum
Check out the detailed breakdown of what’s inside the course
4 Steps to Create Highly Credible Online Presence
6 Lectures
- Introduction 05:55 05:55
- The Flywheel Business Model 11:44 11:44
- Step 1 - Creating Online Office 17:07 17:07
- Step 2 - Building Social Proof 05:47 05:47
- Step 3 - Consistency in Message & Messaging 06:23 06:23
- Step 4 - Investing in Marketing & Automation 05:36 05:36
Instructor Details
Vandana Mehrotra
26 yrs. of Business Expertise in Diverse Business | IT/Non-IT across B2B, B2C, D2C Products
16 yrs. Serial Entrepreneurship
10 yrs. Corporate Executive in Multi-Nationals
Revenue USD$20M+, Zero Debt Company
Team Size: 15-200
Corporate Clients 200+
Individuals’ lives touched significantly - 50K+
Media Coverage
Featured in CNBC TV | LiveMint | Yourstory | Enterprising Woman | CIOReview
How did it start?
At the age of 31, with two infants in my arms, I left my stable job without no other job in hand to start my first business as a first-generation entrepreneur, followed by 6 other businesses between 2006-2017 thru which I was able to
- Provide high-income job ready, global skills to hundreds of struggling job seekers from tier 2 and tier 3 cities in India
- Uplifted the lives of the lower section of our society by creating opportunities
- Educated, Enabled & Empowered people to live a better-quality life via life hacks, mindset shifts & perspectives
- Mentored over 33K+ aspiring entrepreneurs (my List Size) to start/scale their businesses since 2017 with entrepreneurship mindset & skills.
What did it take to be here today?
The year 1996-1999 | Post Graduation
I failed more than 20+ aptitude tests of Corporate & 10+ direct interviews though being among so-called toppers
Struggled to find the right job that aligned with my talent & capabilities, while my friends were well-placed & even traveled to the US, and UK on Work Visa.
I felt stuck in life, I was both broke & broken at this stage of my life.
I felt so low about myself. I had disappointed my physically handicapped father who had so many expectations from me.
My mother who had been slogging since 1979 made meal boxes to earn some income so she can give us good education & better life as my father met with a road accident, hospitalized for 2 yrs. being on the loss of pay and no other financial & family support (as they eloped and got married being from different castes, hence were outcasts from the family)
I did not want to be a burden on my family as I was not able to get some decent income home and be a helping hand, I was turning 24…That was killing me from the inside.
Year 1999-2006
Everyone deserves a little sunshine and I just needed one chance to prove myself.
Luck did shine upon me & I finally got into TCS in 1999.
Received various Performance Awards in my work life
Trained 80+ IITians fresher's on how to become Productive & Performers
(I will spare you the stories of how I got the job and how I became a performer for now)
Then I started wondering? Why did I struggle to the find the right job?
Was it a problem with me or our education system or the hiring process?
My strength was
Observe, Absorb & Apply (Proactive & Detail Oriented)
Sense of Ownership & belonging
(Solution & Result Oriented, Mission Driven)
Abundance of Common Sense,
Apt Written & Verbal Communication
Do they count?
Life felts like a video game ...
Level 1 crossed, and Level 2 opens...
The year 2003-2006 | Office politics hits...
I received thank gifts for all my contributions to the growing project in the form of the lowest rating while I was on maternity leave twice.
That meant no recognition, no promotion, no growth - only stagnation, stress & unhappiness...
It also meant taking out all my anger & frustration on my family members.
I confess - i did that...
It seems I was too emotionally involved with my work.
Is that also a weakness?
Without emotions, i don't feel human...
How can I contribute if I am not emotionally invested in my relationship with my employer along with my intelligence?
Year 2006-2017
Crisis times are opportunity times,
so my crisis time blossomed the budding entrepreneur within me.
With a 3 &1 yrs. old in my arms,
I left my job without anything in hand, I do have an appetite for taking risks in life. (Remember -That job for which I struggled to get-in at first place)
Some decisions don't come easy - do they?
The conflict was between mind and heart...
A broken heart once again...
Transformation happens only when it hurts the most...
Don't know if I wanted to prove something to my peers or myself, but the quest for most & more from life led to my entrepreneurship journey.
I will spare you the stories of how what & why of my 7 diverse business ventures in a period of 11 years from 2006-2017
Here's the list
List of my Successful Ventures
2007 - Present | Meteonic Innovation Pvt Ltd - IT Consulting
2009 - Present | Kanika Jewels
2017 - Present | Social Ventures Solutions - Social Impact Products
List of my Failed/Closed Ventures
2008 - Talent Time (Hobby Studio) | Closed Now, No Profit/No Loss
2012- Food & Beverages | Sold at 10% profit
2013 - Luxury Gifting Boutique - Closed | No Profit/No Loss
2014 - Apparels Showroom - Hard Shut | Failed Business | Lost Quarter Millions
That's Level 3 of the video game of my life.
As you keep crossing levels to go to higher levels, does the game become simple or more difficult?
Yup - no award for guessing that right...
After all the success I got on my personal benchmark,
Yeh dil mange more - This is truth, that which is brutal too (trust me)
Desire's Fulfilled = Desire Upgraded
The next big question I asked was - What am I desiring from my life?
Call it mid-life crisis or depression zone or existential crisis,
Something still felt amiss /incomplete within. It was no longer material aspirations though.
It had something to do with my reason of existence.
I felt like a burden on the planet - simply breathing & not living!
Why am I alive? Why I exist in the first place?
Thought like those shook me deeply. I went into self-talk mode for months & couple of years.
This was level 4 and it was really going tough for me & my family.
Though for the world, I was super successful, some people even think – I have a fairy tale story, but deep inside, I felt a void which I could not express or explain or voice it out freely ( feared being judged and written off)
Some soul searching led to intersection of my Passion, Purpose & Products
1. Creation of a Technology product called GiGa (Give & Gain) giving Marketplace in 2016, shortlisted by Economic Times – Power of ideas amongst 2 lakh entries.
2. Speaking & Inspiring with my own experiential insights
A Struggling job seeker to serial entrepreneur to social entrepreneur, desiring to live a higher purpose by contributing to other's life, I turned towards teaching.
Year 2017 Onwards
This is where level 5 of the videos game begins 2017 onwards.
I opened Pandora's box of the coaching industry.
From how to convert my expertise to courses/programs to creating a personal brand as a solopreneur, discovering gaps in my skills, my own internal fears, my external growth blockers (like hurdles race),to learning the language of the digital & social media world, making tons of mistakes, leaking money bucket, no sales, no revenue...
It has been quite an adventurous journey.
So, working with over 50K+ Creators, I gathered deep insights & wisdom related to Pains of knowledge professionals and developed expertise in various solutions available for creators & knowledge professionals to go online & grow online.
Most upcoming platforms still don’t understand the customer side completely while building the products that could give them an edge, in customer retention & loyalty.
Does it ever get easy?
Level 6 of the game begins... the story is unfolding
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