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Content Marketing

person icon Uplatz

4.5

Content Marketing

Content marketing helps businesses in acquiring customers and eventually leading them to make quicker decisions

updated on icon Updated on May, 2024

language icon Language - English

person icon Uplatz

English [CC]

category icon Content Marketing,Marketing

Lectures -15

Duration -6.5 hours

4.5

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Course Description

Content marketing helps businesses in acquiring customers and eventually leading them to make quicker decisions in terms of purchasing the products. We can categorize Content Marketing into various categories such as;

 Social Media Content Marketing

 Here are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).

 Infographic Content Marketing

 Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content.

 Blog Content Marketing

 Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promoting other internal and external content and blog articles via links, add social share buttons and incorporate product information.

Podcast Content Marketing

Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who's on the podcast, where you advertise the podcast.

Video Content Marketing

The Video Marketing can boost conversions, improve ROI, and help you build relationships with audience members.

Paid Ad Content Marketing

Paid Ads can help you reach a broad audience and allow you to position yourself in all of the places you want to be seen — paid ads are especially beneficial when paired with inbound marketing. 

This Content Marketing course by Uplatz covers all topics related to Marketing products or services through contents and also will help you the learnings or techniques put into practice. You can also use these skills to get a job in the booming digital marketing space. This course is for Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers.

Goals

  • Learn a content creation framework for producing effective content on a consistent basis
  • Create and repurpose content that both humans and search engines will love
  • Become a stronger, leaner, and more strategic content marketer
  • Creating your content marketing strategy
  •  Coming up with ideas for online content
  •  Writing SEO-friendly content for the web
  •  Improving existing content so that it can rank in search engines
  •  Building your content marketing team
  •  Advertising online with Google, Bing, or Facebook


Prerequisites

  • Enthusiasm and determination to make your mark on the world!








Content Marketing

Curriculum

Check out the detailed breakdown of what’s inside the course

Content Marketing
15 Lectures
  • play icon Why Content Marketing? 10:45 10:45
  • play icon Primary Social Media Platforms 24:38 24:38
  • play icon Content Marketing Platform - Medium 29:57 29:57
  • play icon Content Marketing Platform - EzineArticle 30:04 30:04
  • play icon Content Marketing Platform - wikiHow 30:00 30:00
  • play icon Content Marketing Platform - Reddit 30:44 30:44
  • play icon Content Marketing Platform - BizSugar and DZone 31:19 31:19
  • play icon Content Marketing _ Promotion - HubPages 31:10 31:10
  • play icon Quora 30:01 30:01
  • play icon Off-page Guest Post 31:16 31:16
  • play icon Off-Page Social Bookmarking 30:58 30:58
  • play icon Off-Page Blog Commenting 32:03 32:03
  • play icon Off-page Press Release 31:23 31:23
  • play icon Off-Page Forum Posting 22:19 22:19
  • play icon Off-page Infographics 21:53 21:53

Instructor Details

Uplatz

Uplatz


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