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CFO Credibility: Driving Growth Predictably

person icon Blair Cook


CFO Credibility: Driving Growth Predictably

This course looks at the elements of credibility and strategies to enhance the credibility of the CFO.

updated on icon Updated on Feb, 2024

language icon Language - English

person icon Blair Cook

category icon Business,Business Development

Lectures -9

Resources -4

Duration -48 mins



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Course Description

Credibility is the foundation for finance’s position in supporting a growth mandate. Credible CFO's position themselves as strategic leaders as they master execution of the existing business and develop visibility of future financial results. The ability to deliver predictability helps the executive and the board of directors formulate and execute strategic plans with greater confidence.  

In this course, we look at the credibility of the CFO and of the finance function. We discuss how to assess credibility as well as the factors that erode and build credibility. We also explore strategies that CFO's should consider to enhance their own credibility as well as that of their team using tools and technology.

Who this course is for:

  • Anyone interested in finance, accounting or related fields.


What will you learn in this course:

  • Recognize how credibility ties to the growth agenda.
  • Discover how to assess the credibility of the finance function.
  • Discover how to establish people credibility.
  • Discover how to establish process and technology credibility.


What are the prerequisites for this course?

  • Finance leadership experience.
  • No advanced preparation is needed for this course.
CFO Credibility: Driving Growth Predictably


Check out the detailed breakdown of what’s inside the course

5 Lectures
  • play icon Introduction to Driving Growth and Delivering Predictability 02:11 02:11
  • play icon Credibility and Growth 11:49 11:49
  • play icon Assessing Credibility 08:35 08:35
  • play icon People Credibility 14:18 14:18
  • play icon Technology and Process Credibility 11:35 11:35
Supporting Materials
3 Lectures

Instructor Details

Blair Cook

Blair Cook

Thought Leaders in the Field of Executive Finance

A financial executive and corporate director with a broad base of experience working as a financial leader, catalyst, operator and steward in a number of public and private companies operating in a broad array of industries, with a deep background as a financial, consulting, and accounting educator providing professional development services to Big 4 Public Accounting Firms, universities, and professional institutes.

Specialties:Leadership, finance, accounting, mergers and acquisitions, auditing, instructional design, facilitation and instruction, authoring, decision analysis

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