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Branding & Brand Management: Branding Strategy and Tactics

person icon Jyra Galosmo


Branding & Brand Management: Branding Strategy and Tactics

Branding Guide MBA Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP

updated on icon Updated on Apr, 2024

language icon Language - English

person icon Jyra Galosmo

English [CC]

category icon Marketing,Branding,Business Branding

Lectures -61

Resources -1

Duration -3.5 hours



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Course Description

Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA level of understanding branding and brand management. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler's Kellogg School of Management and has helped countless startups with their branding.

If you sell marketing services, this gives you a sophisticated edge over other marketers. If you’re a marketing manager, this gives you a strategic understanding of the role of branding. If you're a founder, this course will show you how to catapult your company to fame.

This course focuses specifically on branding, brand marketing, and brand management. This is not a general course on marketing. I'll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research.

This course is built on my personal experience developing and marketing brands, my academic experience, and branding research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren't relying on flaky Internet resources.

- Case study on the luxury brand management & fashion marketing leader Lacoste

- Key lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnerships

- My hands-on experience in managing some of the top global brands across the USA, UK, Japan, and Canada

- FMCG / CPG brand management considerations

- B2B brand management drivers

- Brand management lessons that apply to business-to-consumer and business-to-business (B2B) branding

- How to drive word-of-mouth for your brand using highly efficient branding tactics and strategies

- How to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency--both conceptually and through advertising channels such as Facebook and LinkedIn

- How to penetrate a new market quickly to build brand credibility and awareness

- How to leverage associations to establish a brand that doesn't yet have credibility

- How to develop a comprehensive branding and brand marketing strategy

Branding success starts with this course, which serves as a branding guide and mini MBA in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.

Who this course is for:

  • Marketers
  • Marketing Managers
  • Brand Managers
  • Entrepeneurs
  • Aspiring Brand Managers
  • Brand Marketing Managers
  • Marketing Consultants
  • Marketing Agencies


What will you learn in this course:

  • MBA Level Branding

  • Branding

  • Brand Management

  • Branding Strategy

  • Brand Tactics

  • Luxury Brand Management

  • Fashion Branding

  • B2B Branding


What are the prerequisites for this course?

  • Moderate level of understanding marketing and branding

Branding & Brand Management: Branding Strategy and Tactics


Check out the detailed breakdown of what’s inside the course

Brand Management Lessons from Lacoste
11 Lectures
  • play icon Introduction 01:04 01:04
  • play icon Key Influencers 07:44 07:44
  • play icon Assignment: Brand Partnerships
  • play icon Word of Mouth 07:44 07:44
  • play icon Brand Collaborations 09:11 09:11
  • play icon Brands Vs Products 03:01 03:01
  • play icon Consequential Word of Mouth 06:33 06:33
  • play icon Assignment
  • play icon Visual Identity Is More than a Logo 03:33 03:33
  • play icon How Does Your Brand Create Value? 03:31 03:31
  • play icon Assignment 11
The Macro Level Business View of Brands & Branding
2 Lectures
Brand Strategy / Branding Strategy
8 Lectures
Brand Tactics
14 Lectures
Raising Brand Awareness, Ad Recall & Purchase Intent
10 Lectures
Important Branding Notes
8 Lectures
B2B Branding
7 Lectures
Recommended Branding Resources - Video
1 Lectures

Instructor Details

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Jyra Galosmo


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