Can you imagine your life without Google?? In the present world of digitization, people are completely dependent on search engines for every small information. It is very interesting to know how can Google give so much information on so many websites in a blink of an eye? How does it work?Google has its most powerful tool: its search engine. Google uses a special algorithm to generate search results. It uses automated programs called Spiders or Crawlers. With the help of indexed keywords, and its unique algorithm google displays the search results.Google has the trademarked algorithm called Page Rank, which assigns ... Read More

This is absolutely true that marketers are crossing all borders to not only sell their products but also to have an upper hand over their competitors. You look around and observe that their eyes are everywhere and they won’t even hesitate to have a sneak peek into your bedroom if they get a chance. Recently, I was scrolling down my social media account and came across this exceptional way of marketing and thought of sharing with you. Just have a look at these side-splitting advertising efforts.

Digital Marketing is the present day career on a boom. It is a way of advertising that provides many ways of online platforms for your product or service, unlike the traditional ways of advertising.To get established yourself as a digital marketing expert, it is always better to get certified. Google AdWords Certification and HubSpot Inbound Certification are the ones which are available for free. You can even try applying them again if you fail to succeed in your initial attempts.Preparing for the HubSpot Inbound Certification enables you to optimize your website and content, helps in making customers as brand promoters ... Read More

Marketing is a concept which is related to beliefs. With marketing, a consumer is made to believe that a certain product or service delivers the results mentioned. Whether it is digital or traditional, marketing is a tool to sell your product or service by gaining trust. But with the increasing attention towards digital marketing, there are many unethical practices prevailing. Recently, social media platforms like Facebook and YouTube have made their rules more stringent so as to avoid unethical practices in the digital marketing field.What Are They Like?It is unethical to do false marketing by conveying the false messages into ... Read More

Google keeps making changes to its algorithms at regular intervals to improve different aspects of user experience on its search engine. These algorithm changes are referred to as 'Updates' by Google and users all over the world are always anxious about these updates. Of course, they come like a bolt from the blue because Google doesn't want to allow unethical users to find a way out too easily.The ImpactIn most cases, it is the digital marketing companies that feel the impact of these periodic updates from Google but it's also true that if these updates hadn't come, the search industry ... Read More

Hubspot is used in your Inbound Marketing system to manage and run it smoothly. It makes the creation of workflows very easy and user actions and events can be clearly defined which can be triggered automatically. This helps greatly in the automation of your marketing system. One of the best inbound software currently out there is HubSpot.It's A Complete Marketing Platform.Previously marketers were forced to juggle between different platforms to reach their potential customers. Hubspot is all in one tool where you can create and optimize your content, nurture leads and at the same time monitor contacts as they evolve ... Read More