Found 725 Articles for Digital Marketing

While traditional marketing still holds its place by billboards, distributing handouts, promoting on television and newspaper, etc., the digital marketing has opened-up new gates to market the products and services quicker, reaching out to vast customer base, and providing measurable insights of the marketing campaign. What is Digital Marketing? It is tactics used in promotion of brands by reaching out to customers via Internet and using various digital communication channels such as email, social media, web-based advertising, text messages, and multimedia messages. Examples of Digital Marketing Here are some forms of Digital Marketing − Search Engine Optimization (SEO) − ... Read More

A control system is defined as the mechanism or a system that provides the desired response or output by controlling the input and processing system. These days, control systems are being implementing in every smart devices and systems such as traffic lights system, washing machine, rocket launching systems, electrical power system, etc. Depending on the feedback path present in the system, the control systems can be classified into following two types, viz − Open Loop Control System Closed Loop Control System In this article, we will discuss all the major differences between open loop and closed loop control ... Read More

Have you remembered your first book, the first lessons as a kid? Probably you may not recall the text written over there, but one thing you can surely recall that there were attractive images of animals, vehicles, fruits, vegetables and much more, isn’t it? And what about those videos of beautiful rhymes that you loved to watch being a kid? You can still remember a few of them, isn’t it? That is the power of video message; a good video can keep its viewer engaged and leave an impact which can be recalled after long years.So, why don’t you use ... Read More

To succeed in digital campaigns, it is important to have many relevant ad words in your web pages. The appropriate keywords have the power to attract more visitors to your site. The more visibility you will get on the search results, the more chances of converting them to your potential customers.It is the keywords, which are primarily responsible for drawing the visitors to your websites. The usage of so many keywords can increase your site’s visibility but, the keywords which are not relevant to your business can cost you dearly when using paid advertisements.For example, let’s assume that you are ... Read More

Getting customer’s attention on your products or services is not a one-day affair. It is an ongoing process of building a relationship by keeping them engaged year after years. But, that is not an easy job, winning your customer’s loyalty requires solid digital campaigning strategies with various modes of engagement.There are several means of customer engagement that you can avail. You may have advertised your products on various blogs and websites, actively doing social media marketing, optimizing your site to appear on top pages of search engines and much more. But, if you are not aware of email marketing then ... Read More

Digital Marketing is the talking point in the marketing circles. As people are consuming more and more digital content on a daily basis, producing them and leveraging it for business interest has increased to a phenomenal pace. Digital marketers specialize in developing social media presence of the client’s brand their own crazy ways.No doubt, social media platforms, blogging, videos and content is enjoying the spotlight now. Digital Marketing effectively elevates your business. However, to justify the price of digital marketing services that your firm offers, you need to make an offer that your target clients find impossible to resist. In ... Read More

Gone are the days, when companies were used to recruit large numbers of marketing professionals to market their product. They had very few options in their hand and that restricted to certain boundaries. They used to market either by giving the advertisement in the local newspapers, distributing the pamphlets or physically knocking each and every door of the city under the extreme heat of the summer, shivering cold during winter or the unending rains of the rainy seasons. But, despite their best efforts, still, the product used to reach a limited number of people.Then the age of the internet has ... Read More

Looking at the popularity and significance of a website one may has now decided to create his own 5-7 page business website. With that we shall need web pages for our business location map as well as a contact page and an official email id. There are various ways through which we can create a contact-us form so that it’s easier for clients to directly contact us through visiting our website page.For that first we need to setup our official email-id with our WordPress website. After that configuring that email-id will take us further in sending and receiving an email. ... Read More

Millions of people, every day paly with Facebook to keep in touch with close friends and family, organize events, accept news, and play games. Moreover, Facebook is a valuable and pleasant technique to communicate with others online. But, some users say that it has become a passion for them and it is difficult to log-out even after they have been on for hours.What is the reason behind user’s Facebook passion? This article will help by providing a list of possible reasons for Facebook passion.Reasons for Facebook PassionSimple Interface Makes Us HappySimple Interface of Facebook permits users to communicate with their ... Read More

Facebook’s power as a marketing platform to draw online customers can be inferred from the following statistics −The social media giant has 2.32 billion users across the globe.As of today, 60 million businesses are existing on this social media platform.39% of customers follow a company’s Facebook page to view their offers and discounts.That is the reason many B2C businesses focus dedicatedly on Facebook marketing to strengthen and expand their businesses.It is no wonder that creating a Facebook page for a business is very important for its existence because this is an excellent way to take business closer to the heart ... Read More