YouTube is a major video sharing website in the world. YouTube was first created by three former PayPal employees in 2005 and later acquired by Google in 2006. YouTube provides a platform for users to create an account, create videos, upload to YouTube and share with other users. Besides from individual users, businesses from all across extensively leverage the potential of YouTube to reach out to their potential customers in disseminating quality information on their services, solutions and products through videos. The best part about YouTube is it allows monetization of videos by sharing the revenue generating through ads. By integrating the AdSense account, video sharing users can make money from YouTube. This video tutorial on YouTube comprehensively covers all aspects of YouTube Marketing and how it can be leveraged as a marketing tool to create awareness and grow business.

Audience

The audience include but not limited to students, newbies, social media marketing practitioners, and professionals working in marketing departments of various organization.