Writing That Stands Apart

The best writing has life. It's clear, sharp, and memorable. But often in business, our communications fall flat. In this course, you'll learn new strategies and practical tools to make your writing, speaking, and presenting truly stand apart.

Full of practical exercises, stories, examples, and tips, this course will teach you:

• what "Alice in Wonderland" can teach us about choosing an email subject line

• how to put yourself in the audience's shoes better than anyone else

• what number you should always remember before hitting "send" on an email

• why six-year-olds hold the key to making more memorable presentations

• the most powerful weapon to conquer writer's block

and much more.

What makes this course different?

1) It's immensely practical. We write every day, so any business course should be chock full of examples and practical exercises. That's how I designed this one. Otherwise, why bother?

2) It's full of stories. Most people get bored to tears hearing about gerunds or dependent clauses. That's why I've avoided them and gone for personal stories that drive home the key points.

3) It's tight. Some people want to sit down and watch 12 hours of instruction over several days. Most don't. We're too busy. Instead, I boiled down each step to a five-minute video and two-page worksheet. Because, let's face, you've got work to do!

4) It's fun. Education should be enjoyable.