- Trending Categories
Data Structure
Networking
RDBMS
Operating System
Java
iOS
HTML
CSS
Android
Python
C Programming
C++
C#
MongoDB
MySQL
Javascript
PHP
- Selected Reading
- UPSC IAS Exams Notes
- Developer's Best Practices
- Questions and Answers
- Effective Resume Writing
- HR Interview Questions
- Computer Glossary
- Who is Who
Why are Indian women cricket matches not getting the broadcasters?
Women’s cricket matches do get broadcasted although not as much as the men’s cricket matches but they are certainly not being overlooked. We need to understand here that unlike in badminton or tennis, women’s matches in team games like cricket, football or hockey hasn’t quite had the success needed to narrow the gap in fan-following with the men’s competitions.
Highly Potential Market
The world of sports marketing is as ruthless as any other variant of marketing and the only thing that counts is ROI (Return on Investment). It’s also true that there’s enough potential in women’s cricket for sponsors and franchises to get decent returns from it. What should you have asked is why are Indian women’s cricket matches not getting enough sponsorship support? I can’t think of any viable reason why women’s matches can’t have the kind of fan following that we see in the men’s matches.
Women's League
Take IPL – why aren’t they organizing a women’s league to go with the men’s league? Agreed, it may not bring in the kind of cold hard cash the men’s league is bringing but it will certainly give a decent surplus if promoted well. Leave it to the promotion specialists to work that out; I’m sure they will produce excellent campaigns to showcase the ladies in the most exciting ways.
Requires A Steady Pool of Talent
In a cricket-mad country of 1.3 billion souls, it doesn’t take much to get the crowds into a T20 match. It will be really good for all levels of women’s cricket in India if a women’s national level league takes off. Most importantly, the league will generate enough money to take care of our women cricketers right from the district and junior levels. After all, the game will need a steady pool of talent coming in from the districts because that’s where most of the talent can be found. A career in cricket should offer enough to a young woman to forsake everything else to play the game.
- Related Questions & Answers
- Why lesser known cricketers are given the role of selecting the Indian cricket team?
- Why is cricket not played at the Olympics?
- Why is cricket not a part of Olympics?
- Which kind of empowerment are Indian women lacking for?
- Why are women smarter than men?
- Why are women considered bad drivers?
- Do Muslim women apply sindoor? If not, why?
- Is Indian media portraying the right image of women?
- Why are women more prone to Calcium Deficiency?
- Why is women empowerment related to education of women?
- Getting the list of all the matches Java regular expressions
- Why do Naxalites target the Indian army?
- Why is the Indian monsoon so unpredictable?
- Why am I not getting the desired results despite working very hard?
- What are you proud of Indian culture and Hinduism, and why?