Oh! I got to know about this when I first saw Amir Khan, our superstar and Mr. Perfectionist, backing Coca-Cola for not having any pesticides in a TV commercial because Coke was facing the charges of using (and I believe is still) plenty of pesticides in the drink so that it can be kept safe for a long time from getting deteriorated.
Coming to the recipe, it has the following ingredients −
Lots of Sugar.
A high degree of pesticides.
And a great marketing strategy.
BTW Amir got a handsome pay for acting in those Coca-Cola ads in 2006.