What is a Machine Learning?

Machine learning is one branch of artificial intelligence and computer science that focuses on utilizing data and algorithms to replicate how humans learn, with the objective of constantly increasing accuracy.

Machine learning has a long history at IBM. With his study (PDF, 481 KB) (link sits outside IBM) on the game of checkers, one of its own, Arthur Samuel, is credited with coining the phrase "machine learning." In 1962, Robert Nealey, the self-proclaimed checkers master, competed against an IBM 7094 computer in a game of checkers. This achievement may appear little in comparison to what is possible now, yet it is regarded as a key milestone in the area of artificial intelligence.

Technological advancements in storage and processing power will enable some of the inventive products we know and appreciate today, such as Netflix's recommendation engine or self-driving cars, during the next several decades.

Machine learning is a key component of data science, which is continuously expanding. Algorithms produce classifications or predictions using statistical approaches in data mining operations, revealing crucial insights.

These insights then drive decision-making within applications and enterprises with the goal of impacting critical growth KPIs.The demand for data scientists will increase as big data increases and grows, demanding their aid in identifying essential business issues and, as a result, the data required to address them.

Machine learning's advantages

Discover new information

Machine learning may assist detect patterns or structures in both organized and unstructured data, allowing the data to convey a story.

Enhance data consistency

Machine learning is fantastic at data mining and can take it a step further by continuously improving its abilities.

Improve the user experience

Machine learning may help improve the customer experience through adaptive interfaces, targeted content, chatbots, and voice-enabled virtual assistants, to name a few examples.

Reduce the possibility of danger

As fraud tactics constantly change, machine learning keeps pace—monitoring and identifying new patterns to catch attempts before they're successful.

Plan ahead of time for consumer behavior

Machine learning may help you find trends and behaviors in consumer data, allowing you to improve product suggestions and give the best possible customer experience.


Process automation is one machine learning application that may free up time and resources, allowing your team to focus on what matters most.

How Does It Work?

Most of the services we use today are powered by machine learning. Machine learning is used by a variety of organizations because it allows them to detect patterns in data and enhance their services without having to update their code.

Take, for example, Facebook advertisements. You will almost certainly see outdoor-related adverts if you are an ardent hiker interested in camping gear and the latest GPS tracking technologies. To offer you relevant advertising, machine learning analyses your browser history, the websites you visit, and the people you follow on Facebook. This study of your activity greatly improves your odds of making a purchase.

Machine learning begins to target you with various advertising as soon as you start a new pastime or seek something online that you haven't searched for before. It analyses your activity in real-time, seeking to provide users with the adverts they are most likely to click on and generating income for services.

Here are some well-known uses of machine learning in everyday life −

  • Streaming TV series that are recommended. Streaming providers evaluate your viewing habits and recommend comparable programs to you.

  • The feature of auto-correction. The auto-correct feature is available in a variety of apps and devices, and it works by analyzing what you're typing and offering fixes.

  • Online banking fraud detection. Fraud may be detected, and identity theft can be avoided using machine learning.

  • Your bank may freeze your account if suspicious behavior is identified. This might include things like login into your account from a foreign nation or making purchases that the bank has identified as suspicious.

  • Personal assistants on the internet. Siri and Alexa are virtual assistants that evaluate the information provided by users, compare it to past data, and perform various tasks.

  • Apps that estimate traffic. Google Maps, Waze, and similar apps analyze traffic data and recommend the quickest route.

  • On social media, pals were suggested. The system takes into account your location, friends, hobbies, age, and workplace to provide a list of individuals you may know.

  • Filters for spam. Artificial intelligence is also commonly used in cybersecurity. When given instances of spam or phishing emails, machine learning can prevent similar communications from reaching your inbox.

  • Watches for sports. These devices keep track of your activities, measure your heart rate, and send you notifications about things like your progress or rest time.

  • Recognition of a person's face by comparing people's looks in a database, machine learning can assess biometric data and identify them.

  • On Spotify, there are some tracks that are recommended. Machine learning analyses the music genres and artists you like to listen to and creates a weekly playlist of songs you might enjoy.

How Machine Learning is Used in Several Industries

Machine learning is being used in a number of ways by businesses across sectors. Here are some industry-specific examples of machine learning −

Banking and financial services

In financial contexts, risk management and fraud detection are significant areas where machine learning brings enormous value.


Machine learning may assist enhance medical care in a variety of ways, including diagnostic tools, patient monitoring, and epidemic prediction.


Traffic Anomaly Detection, delivery route optimization, and self-driving automobiles are just a few examples of how machine learning may improve transportation.

Customer service

Machine learning helps the customer service business by answering inquiries, determining client intent, and giving virtual assistance.

Machine learning in retail aids merchants in analyzing purchasing trends, optimizing offers and pricing, and utilizing data to improve the entire consumer experience.


Machine learning can help agriculture in a variety of ways, including developing robots to handle labor shortages, identifying plant illnesses, and monitoring soil quality.