Web Analytics is defined as tracking, measuring, analysing and reporting of web data derived from analytical tools for the purpose of understanding the traffic to a website, blog or landing pages so that corrective measures could be taken for further optimization for improved performance. Web Analytics is an integral part of a website as it provides insightful information on traffic, engagement and conversions. Web Analytics is also used for business and market research.

Audience

The audience include but not limited to Digital/Online Marketing students, data analytics professionals, and consulting companies offering Web/IT and digital marketing services.