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Web Analytics Online Training

Simply Easy Learning

Created by Asif Hussain, Last Updated 05-Sep-2019, Language:English

Description

Web Analytics is defined as tracking, measuring, analysing and reporting of web data derived from analytical tools for the purpose of understanding the traffic to a website, blog or landing pages so that corrective measures could be taken for further optimization for improved performance. Web Analytics is an integral part of a website as it provides insightful information on traffic, engagement and conversions. Web Analytics is also used for business and market research.

Audience

The audience include but not limited to Digital/Online Marketing students, data analytics professionals, and consulting companies offering Web/IT and digital marketing services.

Course Content

  • Web Analytics Online Training 20 Lectures 02:26:03

    • Web Analytics - Introduction

      Preview
      00:07:24

    • Web Analytics - Data Sources

      00:06:15

    • Web Analytics - Segmentation

      Preview
      00:05:49

    • Web Analytics - Dashboard

      00:12:43

    • Web Analytics - Conversions

      00:04:46

    • Web Analytics - Google Analytics

      00:12:37

    • Web Analytics – Moz Analytics

      00:06:43

    • Web Analytics - Optimizely

      00:10:57

    • Web Analytics - Kissmetrics

      00:04:29

    • Web Analytics - Crazy Egg

      Preview
      00:03:24

    • Web Analytic - Piwik

      00:09:27

    • Web Analytics - Woopra

      00:07:36

    • Web Analytics - Open

      00:06:06

    • Web Analytics - Clicky

      00:07:20

    • Web Analytics - ECommerce Analytics

      00:08:10

    • Web Analytics - A/B Testing

      00:07:49

    • Web Analytics - Automated Reporting and Annotation

      00:06:37

    • Web Analytics - Enterprise Analytic Tools

      Preview
      00:05:14

    • Web Analytics - Best Practices

      00:08:02

    • Web Analytics - Conclusion

      00:04:35

Asif Hussain

Asif Hussain has 25 years of experience in Software/IT industries working in India and Abroad. 15 years specialized in – Digital Marketing, Business Consulting, Branding & Management, Corporate Communication, Sales, Marketing, Business Development, Business Analysis, RFP, RFI, CMS/Content Marketing, Writing & Documentation, Digital Marketing Trainer, and 10 years’ experience in Analytics, Digital Transformation SMAC (Social Mobile Analytics & Cloud), Design Thinking, Web Analytics, Mobility Analytics and Growth Hacking.

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