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User Experience, Conversion Optimization for eCommerce Store

person icon Muhammad Ahsan Pervaiz

4.4

User Experience, Conversion Optimization for eCommerce Store

Improve eCommerce business conversion, sales, credibility, customer & user experience + satisfaction by enrolling here

updated on icon Updated on Apr, 2024

language icon Language - English

person icon Muhammad Ahsan Pervaiz

category icon Design,Web Design,User Experience

Lectures -31

Resources -1

Duration -3.5 hours

4.4

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Course Description

If you are into eCommerce business, own an eCommerce store or have job to design or improve its sales, conversion and revenue, this class is for you. This class will help you boost your eCommerce business credibility, customer engagement and overall user experience and satisfaction of your shoppers

If you are facing any of these eCommerce business issues/problems

  • If your customers/users are unable to find your product online

  • A lot of customers immediately leave your website after landing (High bounce rate)

  • Customers are mostly unsatisfied with your eCommerce store website

  • You want to study the psychology and A/B tested design patters for better conversion

  • Your customers don't trust purchasing from your online store

  • You are running an Etsy or Amazon store and want to get more sales

This course is for you to get familiar with the conversion psychology, User Experience

You will learn these practical skills

  • Shopping Behavior of users - How user's shop on online stores

  • Pricing tips to trick your customers

  • Easing the pain of shoppers to shop online

  • Ways to improve checkout process

  • Methods to improve store credibility

  • Improve Search Bar and search filters

  • Enhance Navigation with different design patterns

  • Using Proper tone to write buttons, product titles and labels

  • 5 must have things on a Product page

  • Tons of real examples and A/B tests and researches for better conversion and proven design patterns

And then most importantly

  • Airbnb Case Study - What improvements they did for better UX and Conversion

  • Etsy Case Study - How Etsy improved their product page and increased store credibility

Let's get started

Who this course is for:

  • Freelancers
  • Entrepreneur
  • Online Business owners
  • eCommerce store managers
  • UX Designers
  • Marketing manager
  • Sales Manager

Goals

What will you learn in this course:

  • A lot of proven A/B Tests and Design Patters for eCommerce Websites

  • Practical ways to Increase Conversion of your eCommerce store

  • Case study of Etsy + AirBnb of their product page improvements

  • Sell more by using Conversion Optimization

  • Satisfy your online store customers more

  • Practical tips for better User Experience of eCommerce Website

Prerequisites

What are the prerequisites for this course?

  • You must be somehow related to eCommerce business

User Experience, Conversion Optimization for eCommerce Store

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction to UX Behaviors and Conversion Models
11 Lectures
  • play icon Course Introduction 02:22 02:22
  • play icon Why first impressions of your ecommerce store matters? 06:46 06:46
  • play icon Shopper's search behavior for Online Shopping 13:29 13:29
  • play icon Why Apple's online store HELP and Support works great? 10:23 10:23
  • play icon 4 Steps of Conversion Model 04:21 04:21
  • play icon 10 top reasons why user's abondon Cart? 06:33 06:33
  • play icon What are your customers looking for on your store? 03:36 03:36
  • play icon Learn how Dominos Pizza engage their customers and you should to 09:08 09:08
  • play icon How to lable your buttons for proper action? 03:46 03:46
  • play icon Let user Signup easily on your eCommerce store 06:35 06:35
  • play icon Download PDF Class Notes
Help customers make the purchase
12 Lectures
Tutorialspoint
More UX and Usability Improvements for eCommerce Websites
5 Lectures
Tutorialspoint
Case Studies of eCommerce Websites
3 Lectures
Tutorialspoint

Instructor Details

Muhammad Ahsan Pervaiz

Muhammad Ahsan Pervaiz

I started my Freelance Design Career 10 years ago and learned everything the hard way myself. I went from scratch to end up working for FORTUNE 500 companies like INTEL, PANASONIC and Coca Cola.

In just 1 years of Serious UI Designing, I made my place on DRIBBBLE
Working with Art Directors from Coca Cola and Project Managers from UK, I learned a lot in short period of time.

Improved User Experience of UK GP Tools Mobile App, few Games and e-commerce websites and created new Design patterns for showing passwords safely in password fields

Worked from App Icon Design to App UI Design, from wire-frames, prototypes and Mockups Design. I have a hunger of perfecting User Interface from all aspects
I am multi-talented person who have won One Gold Medal, won a nation-wide Poster Design competition from PANASONIC and won many Landing Page design contests on 99designs.

Worked with Clients all over the world mostly from USA, Australia, UK, and United Arab Emirates while learning a lot on how to deal with clients while freelancing and how to present your work to them

Although I started as a UI Designer 8 years ago but I am playing with Photoshop since year 2002

My ultimate aim is to make more Awesome UI Designers and ease the pain of learning from new comers in this field of UI Design

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