User Experience, Conversion Optimization for eCommerce Store
Improve eCommerce business conversion, sales, credibility, customer & user experience + satisfaction by enrolling here
Design,Web Design,User Experience
Lectures -31
Resources -1
Duration -3.5 hours
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Course Description
If you are into eCommerce business, own an eCommerce store or have job to design or improve its sales, conversion and revenue, this class is for you. This class will help you boost your eCommerce business credibility, customer engagement and overall user experience and satisfaction of your shoppers
If you are facing any of these eCommerce business issues/problems
If your customers/users are unable to find your product online
A lot of customers immediately leave your website after landing (High bounce rate)
Customers are mostly unsatisfied with your eCommerce store website
You want to study the psychology and A/B tested design patters for better conversion
Your customers don't trust purchasing from your online store
You are running an Etsy or Amazon store and want to get more sales
This course is for you to get familiar with the conversion psychology, User Experience
You will learn these practical skills
Shopping Behavior of users - How user's shop on online stores
Pricing tips to trick your customers
Easing the pain of shoppers to shop online
Ways to improve checkout process
Methods to improve store credibility
Improve Search Bar and search filters
Enhance Navigation with different design patterns
Using Proper tone to write buttons, product titles and labels
5 must have things on a Product page
Tons of real examples and A/B tests and researches for better conversion and proven design patterns
And then most importantly
Airbnb Case Study - What improvements they did for better UX and Conversion
Etsy Case Study - How Etsy improved their product page and increased store credibility
Let's get started
Who this course is for:
- Freelancers
- Entrepreneur
- Online Business owners
- eCommerce store managers
- UX Designers
- Marketing manager
- Sales Manager
Goals
What will you learn in this course:
A lot of proven A/B Tests and Design Patters for eCommerce Websites
Practical ways to Increase Conversion of your eCommerce store
Case study of Etsy + AirBnb of their product page improvements
Sell more by using Conversion Optimization
Satisfy your online store customers more
Practical tips for better User Experience of eCommerce Website
Prerequisites
What are the prerequisites for this course?
You must be somehow related to eCommerce business
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction to UX Behaviors and Conversion Models
11 Lectures
- Course Introduction 02:22 02:22
- Why first impressions of your ecommerce store matters? 06:46 06:46
- Shopper's search behavior for Online Shopping 13:29 13:29
- Why Apple's online store HELP and Support works great? 10:23 10:23
- 4 Steps of Conversion Model 04:21 04:21
- 10 top reasons why user's abondon Cart? 06:33 06:33
- What are your customers looking for on your store? 03:36 03:36
- Learn how Dominos Pizza engage their customers and you should to 09:08 09:08
- How to lable your buttons for proper action? 03:46 03:46
- Let user Signup easily on your eCommerce store 06:35 06:35
- Download PDF Class Notes
Help customers make the purchase
12 Lectures
More UX and Usability Improvements for eCommerce Websites
5 Lectures
Case Studies of eCommerce Websites
3 Lectures
Instructor Details
Muhammad Ahsan Pervaiz
I started my Freelance Design Career 10 years ago and learned everything the hard way myself. I went from scratch to end up working for FORTUNE 500 companies like INTEL, PANASONIC and Coca Cola.
In just 1 years of Serious UI Designing, I made my place on DRIBBBLE
Working with Art Directors from Coca Cola and Project Managers from UK, I learned a lot in short period of time.
Improved User Experience of UK GP Tools Mobile App, few Games and e-commerce websites and created new Design patterns for showing passwords safely in password fields
Worked from App Icon Design to App UI Design, from wire-frames, prototypes and Mockups Design. I have a hunger of perfecting User Interface from all aspects
I am multi-talented person who have won One Gold Medal, won a nation-wide Poster Design competition from PANASONIC and won many Landing Page design contests on 99designs.
Worked with Clients all over the world mostly from USA, Australia, UK, and United Arab Emirates while learning a lot on how to deal with clients while freelancing and how to present your work to them
Although I started as a UI Designer 8 years ago but I am playing with Photoshop since year 2002
My ultimate aim is to make more Awesome UI Designers and ease the pain of learning from new comers in this field of UI Design
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