Trademark Protection for 3D Mark

One trader's goods and services can be distinguished from those of another by the use of a three-dimensional dimensional mark, such as the shape or packaging of a product. In addition to logos and catchphrases, a three-dimensional trademark can provide a product or firm with a distinct and easily recognisable identity.

What is 3 Dimensional Mark (3D Mark)?

A 3 dimensional mark or simply 3D trademark is a sort of trademark that incorporates a three-dimensional design or shape. This design can be of any form and of any object, product, or packaging that has a distinctive appearance and serves as an identifier of a particular brand or company. Likewise, 3D trademarks usually include product shapes, such as the Miranda bottle, or packaging shapes, such as the Dairy Milk chocolate bar. All such 3D trademarks are commonly recognized and are protected under trademark law provided it is creative and unique forms of intellectual property.

Significance of 3D Dimensional Mark

Building customer loyalty and recognition of a brand is another important goal that may be accomplished with the use of a 3D dimensional mark. Because of the mark's three-dimensional nature, it is a distinctive and memorable way to identify a product, which can help buyers form a positive impression of the brand in their minds. In addition, a three-dimensional mark can be registered as a trademark, which means that it can be used to stop other people from using markings that are too similar to the one that was registered.

This is a valuable kind of intellectual property protection. A corporation can reap the benefits of a powerful brand as well as the legal protection offered by trademark registration if they have a three-dimensional mark on their products.

Registration of 3D Trademark

Registration of 3D Dimensional Mark is important because it gives a product or brand an identity that is distinct and easily recognisable. This can be an effective approach to identify a product or brand from others in its market.

The following are the steps required to register a 3D trademark in India:


Conduct a search before submitting an application for a 3D trademark to ensure that the desired mark is unique and not already in use by another company.

Application to the Indian Trade Marks Office

The application needs to include a detailed illustration of the 3D trademark, as well as the category of goods or services it belongs to and its characteristics.


The application will be reviewed by a trademark examiner to determine whether or not it complies with the Trade Marks Act and the Trade Marks Rules.


If everything goes according to plan, the trademark will be featured in the next issue of the Trade Marks Journal. This opens the door for anybody to challenge the registration of the trademark on the grounds that it is the same as an already established trademark or that it is not unique.


Applicants for trademarks have a limited amount of time to respond to any objections that are raised. If the problem cannot be solved, the registration of the trademark can be refused.


In the event that there are no objections or those objections are resolved, the trademark will be registered and a certificate will be issued.


All Indian trademarks are required to have their registrations renewed every ten years.

The goods or services of one merchant must be distinguishable from those of another using a 3D trademark. In addition to this, the audience must be able to recognise and trust the trademark.


In order to protect a 3D trademark in India, it is necessary to search, file an application, undergo examination, publicise, face opposition, register, and renew the trademark. The assistance of a trademark attorney can improve the likelihood that the trademark application will be processed quickly and successfully registered without any complications.


Q1. In order to secure trademark protection in India for a three-dimensional mark, what exactly are the standards that need to be met?

Ans. In order to receive trademark protection in India for a three-dimensional mark, the mark in question needs to be distinctive and able to differentiate the wares or services of one dealer from those of another. In addition, the trademark cannot be confusingly similar to another registered trademark, nor can it in any way mislead the general public.

Q2. What are the steps involved in registering a trademark in India for a dimensional mark that is three-dimensional?

Ans. The steps necessary to obtain trademark registration in India for a three-dimensional mark are as follows: conducting a trademark search, filing a trademark application with the Indian Trade Marks Office, having the application examined, publishing the application, having it subjected to opposition, obtaining registration, and renewing the registration.

Q3. When trying to secure trademark protection in India for a three-dimensional mark, how long does the process typically take?

Ans. The amount of time necessary to acquire trademark protection in India for a three-dimensional mark can differ greatly based on a number of factors, including the complexity of the mark and the efficiency of the trademark office. To secure trademark protection in India for a three-dimensional mark might take anything from a few months to a year on average, depending on the complexity of the mark.

Q4. How long does it take for India to recognise a trademark for a three-dimensional mark?

Ans. In India, trademarks for 3D dimensional marks are only valid for a term of ten years and need to be renewed every ten years in order to keep their validity.

Updated on: 17-Feb-2023


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