Thought Leadership That Drives Customer Acquisition

Take your business to new heights by learning how to create a winning marketing strategy that leverages content marketing in unique and innovative ways.

These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand?

This course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries.

A workshop developed to support you work with the thought leadership prep worksheet completes this course.

Learning Objectives

• Why do I need an acquisition plan?   
• Can I hire someone else to do the sales stuff?   
• What kinds of goals should I set for my acquisition plan?

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.