The Ultimate Digital Platform Blueprint Module 11 and 12
Part 6: Now you have your Platform it is time to pay attention to marketing, operations and sales.
Course Description
MODULE 11
PLATFORM MARKETING
Find out how to reach prospective consumers and turn them into customers, acing your online visibility of your website and how to use Internet channels to reach your consumers all through selling a behaviour or lifestyle
MARKETING STRATEGY | SEO | DIGITAL | SOCIAL CAMPAIGN
MODULE 12
PLATFORM OPERATIONS
Now you have a business Model, you need to fine tune your operations to support your Platform success, some options are; Call Centres; Bots to automate your interactions
Newsletters; Blogs; etc. then sell, sell, sell…..
CALL CENTRE | ONLINE SUPPORT/BOTS | COMMUNICATIONS | SALES
Each Video Tutorial will give you an overview of the subject.
You have the option to download the assignment and complete each step using the resource documents provided.
By following each step you will have the opportunity to either build your own Platform/Company or engage external resources to support you in your business. In some cases you will need expert skills, however the course should help you identify what your requirements are and what to expect from engaging outside resources.
WHAT DO I GET?
Support your Journey
There are a series of requirements to achieve your dream, through this tutorial you will be given guidance and generic documentation to support your Journey.
Once you have watched the videos in each module or your selected module, you will be given access to download the documentation and you can use the documentation and links to build your own e-business.
Goals
What will you learn in this course:
- What you need to know about marketing your business and internal operations and sales to support your business
Prerequisites
What are the prerequisites for this course?
- Basic Computer Fundamentals & Terminologies A computer installed with Windows/OS X Wireless adapter with Monitor Mode support Minimum of 8GB RAM Internet connection

Curriculum
Check out the detailed breakdown of what’s inside the course
MODULE 11 PLATFORM MARKETING
5 Lectures
-
M11 Tutorial 1: MARKETING STRATEGY 06:02 06:02
-
M11 Tutorial 2: SEO 07:44 07:44
-
M11 Tutorial 3: DIGITAL MARKETING 05:13 05:13
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M11 Tutorial 4: SOCIAL MARKETING 05:53 05:53
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Module 11: Collateral and Assignment
MODULE 12 PLATFORM OPERATIONS
5 Lectures

Instructor Details

Jeanine Osborne
Founder/EntrepreneurFounder: Sendeddy Technologies, On-Demand App/WebApp | Developed and laid down the Vision, Strategy, & Roadmap for digital launch.
The past 7 years and R10m in entrepreneurial lessons, surpasses any formal institution learning, no visible scars but amplified consciousness of people and teamwork and a renewed respect for deeper insights to business acumen, one listens, one learns, one delivers what is necessary for each unique requirement, and then do it again. An IT evangelist with 35+ years of overall achievement in defining and delivering programmes and services for clients, predominantly in Finance, Technology & Telecom domains, as well as the entrepreneurial space, I apply my strategic, planning, and management skills that will benefit the overall growth of an organization.
Course Certificate
User your certification to make a career change or to advance in your current career. Salaries are among the highest in the world.

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