Successful WordPress + Woo commerce Stores: Build and Launch

person icon Theo McArthur

Successful WordPress + Woo commerce Stores: Build and Launch

Create and Launch Stunning, Fully Functional WordPress Woocommerce Stores from Scratch with no Prior Experience

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Theo McArthur

architecture icon Web Development,No-code Development


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Course Description

Set up beautiful and functional online stores using WordPress and Woocommerce.  

In this course, we build two amazing (complete) stores from scratch. And, we cover sourcing products, drop shipping, and promoting the store for traffic and sales.

By the time you have completed the first part of the course, you will have two (or one if you prefer) stores fully set up, looking great, and ready to make sales!  Nothing is left out and you can follow along step-by-step. 

After that, you will learn how to promote your store using effective, free marketing techniques. 

Taught by an instructor with 15 years of experience with WordPress and over 100,000 students worldwide.

Here's what you will learn:

  • Choose the perfect name for your store
  • Install and set up WordPress and Woocommerce
  • Set up payments, taxes, and shipping
  • Design and customize your store
  • Make amazing headers and sliders
  • Create mega menus
  • Create high converting 'product hero' pages
  • Create an attractive and functional sidebar
  • Set up a beautiful news or blog page
  • Customize the user account pages
  • Make a great shipping info page
  • Make a user friendly FAQ page
  • Upload products and optimize product pages
  • Tweak your store to improve loading speeds
  • Find wholesalers to order from
  • Customize products (cheaply) to make them unique
  • Drop ship from domestic suppliers or from China
  • Run your first Facebook ad campaign
  • Promote your store using the best free methods

Even if you have no experience of WordPress or websites, or online stores, it doesn't matter because the course is designed so that even complete beginners can follow along.


What will you learn in this course:

  • Get the right hosting and domain name for your new store
  • Install and set up WordPress and Woocommerce
  • Design and customize your store with user friendly design options
  • Create unique header images and logos using a free tool
  • Install and configure the right plugins
  • Accept online payments from customers
  • Build high converting product pages
  • Attract targeted visitors from free or low cost traffic sources
  • Utilize drop shipping and find the right suppliers
  • Source and customize 'in-demand' products


What are the prerequisites for this course?

  • Basic computer skills
  • Access to a laptop or desktop computer
  • Access to the Internet
Successful WordPress + Woo commerce Stores: Build and Launch


Check out the detailed breakdown of what’s inside the course

Introduction to the Course
5 Lectures
  • play icon Course Introduction 04:41 04:41
  • play icon What You Will Learn - Setting up the Stores 04:29 04:29
  • play icon What You Will Learn - Getting Traffic and Sales 03:06 03:06
  • play icon What You Will Learn - Sourcing, Customizing, Drop Shipping 06:03 06:03
  • play icon Frequently Asked Questions 03:48 03:48
The Basic Essentials
9 Lectures
Woocommerce Installation
5 Lectures
Installing the Theme
4 Lectures
Payment & Tax Settings
6 Lectures
Shipping Settings
3 Lectures
Additional Woocommerce Settings
4 Lectures
Customizing Your Store
15 Lectures
Menus and Mega Menus
4 Lectures
Adding Extra Categories & Pages
13 Lectures
Attractive and User Friendly Product Pages
3 Lectures
Everything Else!
7 Lectures
Polishing the Store
12 Lectures
Store Number Two
16 Lectures
The e-Comm Store Marketing Box
1 Lectures
Drop Shipping
7 Lectures
Sourcing and Customizing Products
2 Lectures
Facebook Advertising for e-Commerce Stores
8 Lectures
Using YouTube to Drive Traffic to Your Store
12 Lectures
Instagram Marketing
5 Lectures
Twitter Marketing
4 Lectures

Instructor Details

Theo McArthur

Theo McArthur

Entrepreneur, Amazon Seller & Online Marketer

My name's Theo McArthur and I've been working online since since 1995. I left my job and went full-time online in 2001. Teaching here on Udemy is probably the most satisfying thing I do. Being able to help others to learn life changing techniques and business models.

Over the last 15 years or so I've created and marketed many digital e-learning products and have also worked extensively in the field of affiliate marketing. I've built a number of 'authority' blogs to promote affiliate products and additionally worked on many other methods of marketing and profiting with affiliate offers. 

I have always preferred to have a number of business interests, so in the spring of 2013 I started selling on Amazon.  Previous to that I had never sold any physical products online. Today I also run my own independent e-commerce websites.

I'm still an affiliate marketer and a vendor of my own information products. However, I always wanted to sell physical products, and Amazon was the obvious place to get started.

Starting on Amazon without the guidance of an experienced seller can be tough and the courses I took myself were not complete and were missing certain vital parts of the 'puzzle'. I learned more through trial and error than anything else, and that's what prompted me to create a step-by-step blueprint to success on Amazon.

A year after starting on Amazon, I set up my independent e-commerce store in order to build an asset that was my own and could potentially be sold in the future.

Sometimes I get asked how I manage to get so much done. It's simply a case of organisation and prioritising (is that a word? Anyway, I'm sure you know what I mean!). Obviously I don't do it all myself and I now have full-time and part-time assistants. However, when I first started out, I had nobody. Just myself and a young family to look after at the same time.

If you want something badly enough and you are motivated enough, you will find a way to make it happen!

I fully understand that everybody's different and a business model or income method that suits one person, may not suit another. Therefore here on Udemy, I try to offer a variety of courses to cater for all levels of experience and all aspirations.

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