Story-Selling: Email & Content Marketing That'll Boost Sales

person icon Zach Miller

Story-Selling: Email & Content Marketing That'll Boost Sales

Business & personal communication is important. Storytelling results in more sales, higher conversions & more leads.

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Zach Miller

architecture icon Marketing,Content Marketing


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Course Description

The purpose of this course is to share clear and specific ways to make your email & content more effective when it comes to your bottom line... REVENUE.

Take this course because you're tired of talking theory, and want to improve at what you do.  Or, because you want to add more to your next conversation. Use my sound bites or create your own.

Expect to learn more and quickly because course is split into 2 sections lessons averaging 60 minutes each.  Each lesson contains a minimum of 3 things you can do now to make your content stronger.

The course is produced by me, so it's fun, heavy on the visuals, and shares most of its lessons via stories. It's designed to inspire, but more importantly to leave you with specific things you can start doing (as early as today) to make your content work harder for you.

The people who will benefit most from our lessons include:

- anyone with content in their title, responsibility, or general interests

- marketers at companies large and small

- sales groups, pr teams, and communication types with an interest in content marketing

- students of content both new and old

- anyone who wants the money they spend on content, to come back to them via the sale of their product/service/solution/etc

Who this course is for:

  • Email Marketers
  • Entreprenuers
  • Anyone who wants to share their story and make more money
  • Online marketers looking to make easy money
  • Anyone with an email list


What will you learn in this course:

  • In this Email Marketing / Storytelling course, you'll know the Perfect Email Sequence.
  • In this Email Marketing / Storytelling course, you'll know the Attractive Character and it's Archetypes
  • In this Email Marketing / Storytelling course, you'll know the SOAP Email Sequence.
  • In this Email Marketing / Storytelling course, you'll know the SEINFELD Email Sequence.
  • In this Email Marketing / Storytelling course, you'll learn what a Value Ladder is and how to make one for yourself.


What are the prerequisites for this course?

  • You should know how to use a computer at a beginner level.
Story-Selling: Email & Content Marketing That'll Boost Sales


Check out the detailed breakdown of what’s inside the course

8 Lectures
  • play icon Introduction 00:41 00:41
  • play icon The Perfect Email Sequence 10:35 10:35
  • play icon SOAP Email Sequence 12:55 12:55
  • play icon SEINFELD Email Sequence 10:51 10:51
  • play icon Walkthrough of My SOAP Sequence 28:33 28:33
  • play icon Client SOAP Sequence Example 11:09 11:09
  • play icon Expert Positioning 18:13 18:13
  • play icon Voice Inflection for 2X Sales 17:21 17:21
The Value Ladder
5 Lectures

Instructor Details

Zach Miller

Zach Miller

Sales Funnel Consultant & Builder
My name is Zach Miller and I've helped double the sales of multiple 6 and 7-figure businesses. How? SALES FUNNELS! Your core focus should be a sales funnel. That's the cornerstone of a business. A sales funnel allows you to track your numbers, and number don’t lie. In fact, numbers TELL YOU WHAT TO DO. If you split test a page and ‘Page B’ performs better than ‘Page A’, which page do you keep pushing traffic to? While sales funnels are my core focus, there's of course more to run a business. That's why I also teach on various topics that I've used in my 10+ years in online marketing: Email Marketing, SEO, WordPress, Video Marketing, and all things entrepreneur and business owner.

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