Sponsorship and Delegate Sales for Conferences

Learn how to identify the most promising leads, find sponsors, create attractive offers and close deals!

Course Description

Winning Sponsorship and Delegate Sales sets the basis for the commercial success of your conference. Focusing on the key revenue sources - sponsorship and delegate income - this course will set you up for success by walking you through every step of the sales process.

Learn where to find the most valuable leads, how to benchmark yourself with the competition and how to develop your own pricing strategy. After defining some key products we will review how to position them with your potential customers and how to pitch your proposal.

Last but not least, create the basis for your success by properly managing your leads and prospects. By mastering your pipeline and creating a solid sales funnel you will maximize your results and optimism your efforts.

This course includes a sample pipeline and additional documentation.

A course certificate will be issued to all who successfully complete the course.

This course includes five individual lectures and 1 hour of on-demand videos. Additional documentation and templates are also available for download. Additional courses are available and will cover conference marketing, operations, production and finance. 

Who this course is for:

  • Graduates and young professionals looking for a job in the event/conference business
  • Career switchers wanting to learn how to develop a conference business
  • Employees who have been tasked with organizing a company event or conference


  • Find the most valuable leads and prospects

  • Develop a successful pricing strategy to maximise sales

  • Define and position your key products

  • Pitching and closing deals


  • No prior experience needed. An understanding of what business conferences are will be helpful.

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  • Introduction to conference sales
  • Creating compelling sponsorship packages
  • Lead generation and pipeline management
  • The pitch - positioning your unique selling points
  • Successful delegate sales
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Sponsorship and Delegate Sales for Conferences
This Course Includes
  • 52 mins
  • 5 Lectures
  • 7 Resources
  • Completion Certificate Sample Certificate
  • Lifetime Access Yes
  • Language English
  • 30-Days Money Back Guarantee

Sample Certificate

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