Social Media Marketing
Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
Course Description
Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The prominent social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.
Social media has transformed marketing, for the better most would say. Social media often feeds into the discovery of new content such as news stories, and "discovery" is a search activity. Social media can also help build links that in turn support SEO efforts. Many people also perform searches on social media sites to find people and content.
In this Social Media Marketing course by Uplatz, you'll be able to:
- Develop an engaging and effective social media strategy for your business
- Build an inbound social media strategy that delights your customers and grows your bottom line
- Leverage the power of social media to transform your business and your career
This Social Media Marketing training will help you make the most of the power of social media marketing using a strategic approach sharing approaches from the leading commentators and companies.
Goals
What will you learn in this course:
• Understand everything about Social Media Marketing!
• Create highly optimized and high quality paid ads on all Social Media platforms.
• Learn Instagram Marketing A-Z and how to monetize the social platform.
• Learn Twitter Marketing strategies for LASER focused ads.
• MASTER YouTube marketing, including: layout, content creation, and video ads!
• Optimize your LinkedIn profile and use LinkedIn ads to grow your business.
• Use Web 2.0 blogs to further expand your reach with SEO and content marketing.
• Learn social media marketing posting automation via IFTTT.
• Learn the power of Pinterest promoted pins and ALL the Pinterest Marketing strategies we implement for our clients!
• Use Google Business to benefit your local business and help your Search Engine Optimization.
• Become a Facebook Ads Expert!
• Learn to use tools such as WordPress, HTML and CSS, Google AdWords and Google Analytics and prepare for your Google Analytics Certification exam
• Create content for promotional purposes
• Develop a successful marketing strategy to position a brand, maintain its reputation and build a website
• Build, optimize and analyze Pay Per Click (Google Ads and Bing Ads) and Facebook campaigns and prepare for Google Certification exams and Facebook Blueprint Certification exams
Prerequisites
What are the prerequisites for this course?
- Enthusiasm and determination to make your mark on the world!

Curriculum
Check out the detailed breakdown of what’s inside the course
Social Media Marketing
22 Lectures
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Social Media Marketing Intro 30:37 30:37
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SMM Facebook Intro 30:35 30:35
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SMM Facebook Group 30:51 30:51
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SMM Facebook Page 30:52 30:52
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SMM Facebook Widgets 30:18 30:18
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SMM Facebook Ads 30:22 30:22
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SMM Facebook Leads Form 31:45 31:45
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SMM Facebook Conversion 30:45 30:45
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SMM Facebook Points 30:04 30:04
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SMM Twitter Intro 31:28 31:28
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SMM Twitter Analytics 30:08 30:08
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SMM Twitter Ads 30:24 30:24
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SMM Twitter Business Ads 30:09 30:09
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SMM LinkedIn Intro 30:19 30:19
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SMM LinkedIn Account 31:12 31:12
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SMM LinkedIn Company 30:28 30:28
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SMM LinkedIn Ads 30:15 30:15
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LinkedIn Ads Website Intro 30:47 30:47
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LinkedIn Ads Website Single Image 30:28 30:28
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LinkedIn Ads Website Image Video Text 30:42 30:42
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LinkedIn Ads Website Message Conversation 30:33 30:33
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LinkedIn Ads Website Leads Conversion 40:20 40:20
Instructor Details

Uplatz
Uplatz is UK-based leading IT Training provider serving students across the globe. Our uniqueness comes from the fact that we provide online training courses at a fraction of the average cost of these courses in the market.
Over a short span of 3 years, Uplatz has grown massively to become a truly global IT training provider with a wide range of career-oriented courses on cutting-edge technologies and software programming.
Course Certificate
User your certification to make a career change or to advance in your current career. Salaries are among the highest in the world.

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