Social Media Marketing

person icon Uplatz

Social Media Marketing

Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Uplatz

architecture icon Social Media Marketing,Marketing


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Course Description

Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The prominent social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

Social media has transformed marketing, for the better most would say. Social media often feeds into the discovery of new content such as news stories, and "discovery" is a search activity. Social media can also help build links that in turn support SEO efforts. Many people also perform searches on social media sites to find people and content.

In this Social Media Marketing course by Uplatz, you'll be able to:

  • Develop an engaging and effective social media strategy for your business
  • Build an inbound social media strategy that delights your customers and grows your bottom line
  • Leverage the power of social media to transform your business and your career

This Social Media Marketing training will help you make the most of the power of social media marketing using a strategic approach sharing approaches from the leading commentators and companies. 


What will you learn in this course:

• Understand everything about Social Media Marketing!

• Create highly optimized and high quality paid ads on all Social Media platforms.

• Learn Instagram Marketing A-Z and how to monetize the social platform.

• Learn Twitter Marketing strategies for LASER focused ads.

• MASTER YouTube marketing, including: layout, content creation, and video ads!

• Optimize your LinkedIn profile and use LinkedIn ads to grow your business.

• Use Web 2.0 blogs to further expand your reach with SEO and content marketing.

• Learn social media marketing posting automation via IFTTT.

• Learn the power of Pinterest promoted pins and ALL the Pinterest Marketing strategies we implement for our clients!

• Use Google Business to benefit your local business and help your Search Engine Optimization.

• Become a Facebook Ads Expert!

• Learn to use tools such as WordPress, HTML and CSS, Google AdWords and Google Analytics and prepare for your Google Analytics Certification exam

• Create content for promotional purposes

• Develop a successful marketing strategy to position a brand, maintain its reputation and build a website

• Build, optimize and analyze Pay Per Click (Google Ads and Bing Ads) and Facebook campaigns and prepare for Google Certification exams and Facebook Blueprint Certification exams


What are the prerequisites for this course?

  • Enthusiasm and determination to make your mark on the world!

Social Media Marketing


Check out the detailed breakdown of what’s inside the course

Social Media Marketing
22 Lectures
  • play icon Social Media Marketing Intro 30:37 30:37
  • play icon SMM Facebook Intro 30:35 30:35
  • play icon SMM Facebook Group 30:51 30:51
  • play icon SMM Facebook Page 30:52 30:52
  • play icon SMM Facebook Widgets 30:18 30:18
  • play icon SMM Facebook Ads 30:22 30:22
  • play icon SMM Facebook Leads Form 31:45 31:45
  • play icon SMM Facebook Conversion 30:45 30:45
  • play icon SMM Facebook Points 30:04 30:04
  • play icon SMM Twitter Intro 31:28 31:28
  • play icon SMM Twitter Analytics 30:08 30:08
  • play icon SMM Twitter Ads 30:24 30:24
  • play icon SMM Twitter Business Ads 30:09 30:09
  • play icon SMM LinkedIn Intro 30:19 30:19
  • play icon SMM LinkedIn Account 31:12 31:12
  • play icon SMM LinkedIn Company 30:28 30:28
  • play icon SMM LinkedIn Ads 30:15 30:15
  • play icon LinkedIn Ads Website Intro 30:47 30:47
  • play icon LinkedIn Ads Website Single Image 30:28 30:28
  • play icon LinkedIn Ads Website Image Video Text 30:42 30:42
  • play icon LinkedIn Ads Website Message Conversation 30:33 30:33
  • play icon LinkedIn Ads Website Leads Conversion 40:20 40:20

Instructor Details



Uplatz is UK-based leading IT Training provider serving students across the globe. Our uniqueness comes from the fact that we provide online training courses at a fraction of the average cost of these courses in the market. 

Over a short span of 3 years, Uplatz has grown massively to become a truly global IT training provider with a wide range of career-oriented courses on cutting-edge technologies and software programming.

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