Google advises its Adsense Publishers to switch ad formats as more number of Adwords advertisers tend to target these ad sizes. Hence, more competition will be there among the advertisers and it will lead to higher eCPMs, thus translating it into increased earning to the owners of the website.As per the statistics, the best performing banner size is 300×250 medium rectangle and 336×280 large rectangle. That’s not all, in addition to standard IAB units, the Adsense program does support the custom sized ads which may be bigger than large rectangular ads. But, the big question is – will they perform ... Read More

Digital Marketing is the talking point in the marketing circles. As people are consuming more and more digital content on a daily basis, producing them and leveraging it for business interest has increased to a phenomenal pace. Digital marketers specialize in developing social media presence of the client’s brand their own crazy ways.No doubt, social media platforms, blogging, videos and content is enjoying the spotlight now. Digital Marketing effectively elevates your business. However, to justify the price of digital marketing services that your firm offers, you need to make an offer that your target clients find impossible to resist. In ... Read More

Launching another item or expanding to another market? Depending on a format official statement is a methodology of the past; these days, the medium that sends the message is similarly as vital as it decides if you're achieving your intended interest group viably, and creating a buzz about your organization's legitimate place on the front line of advertising.For instance, attire retailer J.Crew appeared things from its Fall Collection solely on its Pinterest page. The previous summer, architect Oscar de la Renta uncovered first shots of its fall effort on Instagram, and MTV reported assignments for its best Video Music Award with ... Read More

The comeback announcement of Nokia has created a stir in the telecom industry as the ability of the brand is not doubtful at all. In 2008, the market share of Nokia was around 40% globally and Nokia also enjoyed a more than 30% global market share in Smartphone during 2010, but it took a deep plunge by 2012 at less than 5 percent.Talk of the TownAfter selling its entire handset business in 2014 to Microsoft, Nokia is currently focusing on Telecom Network Equipment. The announcement of Nokia in the smartphone and tablet business globally has indeed surprised everyone and also ... Read More

Now, let me put it this way, according to the rules of Indian advertising you are not allowed to present false or misleading advertisements. By misleading ads we mean, ads with exotic language or without any relevant explanation. If the same thing would’ve been followed by the tech world then most of us would have been charged for malpractice, I am not taking any names again.Smart ConsumerismFor the readers, the tech circle life begins with some launches and after lots of thorough thought, it ends up with your choice of gadget in your hands. In all this process, somewhere in ... Read More

Commodity trading is trading in derivatives and commodity spot. There are two different categories of commodities we have to trade: Agricultural commodities and non-agricultural commoditiesAgricultural Commodities: These include grains and oilseeds (soybean, chana, corn, groundnut etc.), livestock, dairy products, bio-fuels etc.Non-Agricultural Commodities: These include Metals like gold, silver, copper etc.Also, there are 24 commodity exchanges in India and three national level commodity exchanges to trade in all permitted commodities.They are Multi Commodity Exchange of India Ltd, Mumbai (MCX), National Multi Commodity Exchange of India Ltd, Ahmedabad (NMCE) and National Commodity and Derivative Exchange, Mumbai (NCDEX)How Does It Work?When you buy ... Read More

I am not sure whether all the women who acted in Deodorant ads are Bengali ladies or not, but one thing is common in all the deodorant advertisements when a well-sculpted man applies deodorant, women get attracted to him.I do not understand what they want to prove in that ad ... that women fall so easily or man sprays deodorant not to keep away his body odour but to attract women !!!

This is absolutely true that marketers are crossing all borders to not only sell their products but also to have an upper hand over their competitors. You look around and observe that their eyes are everywhere and they won’t even hesitate to have a sneak peek into your bedroom if they get a chance. Recently, I was scrolling down my social media account and came across this exceptional way of marketing and thought of sharing with you. Just have a look at these side-splitting advertising efforts.

Any brand gets noticed with a catchy slogan or caption under it. The slogans are a group of words or catchy phrases that help the customers to remember the product easily. The unique brand names with funny but honest slogans or captions can easily catch the eye of a customer. This has been a popular trend nowadays that really gathers much attention.Even the popular social media sites have honest slogans, such as YouTube says broadcast Yourself, while LinkedIn says, “Connect with people for no reason” following one of its options for connecting with people.The recent sensational tinder app has a ... Read More

It has now been scientifically proven that colors leave a powerful influence on our psychology and play a crucial role in affecting our decisions. This fact has been cleverly harnessed by marketers at present because 93 per cent of buyers get affected by the visual appearance and 83 percent accepted that it was only the color of a particular product that made them buy it.Blue is usually considered a manly color. It denotes peace, tranquillity, water, sky, reliability, etc. It offers a sense of security, control appetite and boosts productivity. Brands that want to promote trust in their products use ... Read More