PPC stands for Pay Per Click, it is an online paid advertising model, wherein the advertisers pay each time their ads are clicked. It is basically buying users visits to their website, blog or landing page so that they can accomplish their business goals and objectives. In general PPC is also referred to as Search Engine Marketing. Google AdWords, by far, is the most paid advertising platform The AdWords platform allows the businesses to create ads that appear on Google, other Google Products including Google ads publishing websites.
The audience include but not limited to students, newbies, search engine marketing practitioners, and professionals working in marketing departments of various organization.