Online Marketing refers to all online activities, techniques and strategies ideated, conceptualized, and executed with an objective to increase visibility, create awareness, drive traffic, generate leads and drive conversions to a business its products, services and solutions. Online Marketing resources, assets and channels such as websites, blogs, portals, social media platforms, PPC & email marketing campaigns, and web & social media analytics are used and leveraged extensively used to reach out to the intended audience in improving, enhancing user experience & user engagement culminating in meeting a business’s goals and objectives. Marketing techniques related to SEO, SEM, Viral, Affiliate, Video, mobile advertising, ORM, augmented reality, building optimized websites techniques, creating a perfect online marketing strategies and tips on how to become an excellent online marketing professionals and many more techniques are discussed, elaborated and explained in the videos.

Audience

The audiences include but not limited to students, newbies, online marketing practitioners, and professionals working in marketing departments of various organization.