Online Course “Certified Google Advertising Professional”
Certified Google Advertising Professional
Updated on Sep, 2023
Language - English
In this course, you will learn how to set and effectively manage campaigns in Google Search, Google Display Network and YouTube as a way to bring potential customers to your website and convert them into leads or sales.
By the end of the seminar participants will be able to:
Setting up Your Google Ads Account
- How to create a Google Ads Account
- What preferences to choose when you setting up the account
- How to setup your billing payment and payment methods
Manage Google Search Ads
- Setup campaigns in Google Search
- Find the best keywords and write amazing advertising texts that will capture audience attention.
- Apply methods that will help use improve the quality score of the keywords.
- Use the tools that can help the measurement and analysis of the results
- Effectively determine the bid and advertising budget
Manage Campaigns in Google Display Network
- Set up campaigns in Google Display Network
- Set the right parameters for better targeting.
- Choose the right targeting so that banners ads will appear in targeted websites and at the same time reduce the cost per click.
- Create retargeting campaigns that will follow website visitors
- Measure and optimize the Google Display Network campaigns
Manage Campaign in YouTube
- Set up campaign that will play in YouTube
- Choose the right YouTube campaign based on the goals requested
- Promote videos through the YouTube paid video ads for maximum exposure.
Check out the detailed breakdown of what’s inside the course
- Introduction to the course 01:39 01:39
How to Setup Your Google Ads Account
How to create Google Search Ads
How to create Google Display Network Ads
How to create YouTube Ads
Navigation Within Google Ads
Adonis Anastasiou has graduated from California State University of Los Angeles and got his degree in Administrative Management and Economics. He continued his studies in Strategic Management at Henley Management School and in 1999 he founded Adonis Business Academy. He also teaches Social Media and Internet Marketing at Cyprus College and he is a guest speaker at various Universities such as University of Central Lancashier, Cyprus University, University of Neapolis, University of Nicosia, University of East London.
He is an effective business trainer, coach, author and motivational speaker with an amazing record of assisting client companies to grow their sales and size even in turbulent times. His amazing 100% success rate, in increasing the sales of his clients, makes him the ideal Sales Trainer for any company that strives for growth in a recession environment. He is an approved lecturer of the Human Resource Authority of Cyprus and he has been training and coaching clients for the last 20 years. He is one of the founding members of the Cyprus Mentoring and Coaching Association EMCC of Cyprus and one of the few Certified Google Advertising Professionals in Cyprus. Among his clients are Hellenic Bank, Pancyprian Insurance, Cosmos Insurance, CTC Automotives, Tseriotis Group, AlphaMega Hypermarkets, Electroline, Cyprus Electricity Authority, Debenhams Cyprus, etc. The areas of his expertise include Business Training, Business Coaching, Personal Development and Internet Marketing.
User your certification to make a career change or to advance in your current career. Salaries are among the highest in the world.
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