Mobile Marketing is the new addition to the multiple marketing strategies, wherein businesses reach out to the intended audience through the hand held devices such as smart phones and tablets. The unprecedented growth and penetration levels the smartphones have witnessed over the years with myriad tasks consumers are accomplishing with their smartphones such as browsing internet, accessing emails, online payments, mobile commerce, mobile games, music, and entertainment to name a few has propelled companies to reach out and engage with customers for increased business and growth. Businesses all over the world are leveraging mobile marketing strategies, interacting, communicating and engaging with users through emails, messaging, videos and social media with an objective to disseminate quality information on their products culminating into conversions.

Audience

The audience include but not limited to students, newbies, mobile marketing practitioners, and professionals working in marketing departments of various organization.