Measurement of Interests

Fortunately, the part of a human effort known as interest is currently well on its way to being clarified and measured more effectively. Psychologists first mostly only experimented with the idea. In their earlier experimental research, psychologists did not show much concern for guiding principles, even though educators had constructed educational systems from interest-loaded centers. Everything appeared to depend on the specific technique easily accessible for data collection. Lists of children's preferences for games, books, radio and cinema shows, comic strips, etc., were compiled. Investigators have overlooked integration with other behavioral features even in more recent years. In general, interest has been researched; however, a few exceptions exist.

Measurement Tools for Interest

Although there are measures of interest in texts, there are few techniques for measuring interest in the larger classroom setting. Several scales have been created for intervention research. However, because they were created to evaluate the efficacy of interventions, they cannot be easily applied to the study of situational interest in various classroom settings.

Mitchell's Scale

Mitchell's (1993) scale to assess situational interest in secondary school mathematics classes distinguishes between catch and hold (similar to maintained-SI). However, questions about particular methods a teacher might employ to get students interested in math are incorporated into this test (e.g., puzzles, computers, and group work). This is problematic since pupils in classrooms that do not employ those methods will not find these items useful. Instead of focusing on specific sources of situational interest, we believed a measure would be more useful if it examined students' overall experiences with situational interest. It will only be possible to compare the relative effectiveness of interest-boosting techniques, particularly in various classroom settings.

Chen, Darst, and Pangrazi 's Scale

Chen, Darst, and Pangrazi (2001) created a scale to gauge situational interest without mentioning specific methods of instruction. However, it does not consider the significance of the subject matter and instead focuses entirely on the feelings-related beliefs that go along with a specific learning experience; as a result, this scale needs to capture the proposed value-related features of retained S.I adequately.

The Strong Vocational Interest Blank

It is one of the most effective and extensively used tools in vocational counseling practice and research since its initial publication in 1927. Research with the SVIB is the basis for a large portion of what is consistently known about vocational interests. The SVIB's success is largely attributable to Strong's empirical method of measuring vocational interest. Strong avoided explicit theory and theorizing in favor of empirically finding which questions "worked" in separating carefully selected occupational groups from samples of "men-in-general" or "women-in-general." As Tyler (1965) pointed out, it is surprising how little is known about the SVIB items, their source, their selection method, and the range of content they encompass. Stewart, Ronning, Stellwagen, Berdie, and Campbell (1968), as well as more subsequently, Hansen (1977), have drawn attention to the paucity of studies that focus on the substance of the items used in vocational interest assessments as opposed to their psychometric validity.

Kuder's Interest Inventories

Seven nearly independent homogenous scales were included in Frederic Kuder's 1939 Personal Preference Record (Form A) publication. In 1943 (Form B), Kuder added two more homogeneous scales; in 1948, he added a third homogeneous scale (Form C). The ten interest areas of Form C are measured by the Kuder General Interest Survey (Form E) (Kuder, 1988). However, the items are written in simpler terms. The Kuder Occupational Interest Survey (Form D.D.) General Manual contains the most recent updates and revisions since the survey's initial edition was released in 1966.

Jackson Vocational Interest Inventory

289 forced-choice items describing occupational activities make up the Jackson Vocational Interest Survey (JVIS) (Jackson, 1977), which is ideal for high school and college students and individuals who need help with educational and career planning. Each of the 34 homogenous scales measuring work roles and work styles has 17 items with an approximate reading level of seventh grade. Five work-role scales describe particular occupations (such as engineering and elementary education), while 21 indicate a group of jobs (e.g., Creative Arts, Social Science). The eight work-style measures assess preferences for circumstances that call for particular actions (e.g., Dominant Leadership, Accountability). The machine-scored JVIS profile also includes 10 General Occupational Themes measuring broad patterns of interests that reflect the respondent's orientation toward work rather than interests (e.g., Logical, Enterprising), 17 broad clusters of major university fields (Educational Classifications), and 32 occupational clusters. The hand-scored JVIS profile only includes the 34 Basic Interest Scales (Occupational Classifications). The 34 homogenous Basic Interest Scales were created using a scale-building method based on theory. The first step in the procedure was to identify the interests that would be evaluated based on prior research in vocational psychology. Three thousand items then represented the interest constructions. Finally, a series of factor analyses were performed on the item pool to determine which 289 items showed significant correlations with the factor scores on their scales and low correlations with other JVIS scales. After factoring in the 34 Basic scales, the 10 General Occupational Themes were created. A combined-sex sample of female and male high school and college students has established standard score norms for the Basic and Theme scales. Individuals can infer how their results compare to others using interpretive bars that show the percentile distributions of scores for the females and males on each scale.


In order to better understand these populations' features and the most effective ways to employ interest inventories with them, research must follow the use of interest inventories in new populations. The demand for accurate translations of inventories and information on the predictive power of inventories normed on U.S. populations for respondents who do not speak English is rising due to the use of interest inventories across cultures.

Updated on: 26-Dec-2022

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