Mastering Value-Based Pricing
An example driven course contrasting Cost-Based to Value-Based Pricing and enabling to move towards Value-Based Pricing
Lectures -29
Resources -6
Duration -1 hours
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Course Description
Pricing is a very important aspect of being able to sell a product or a service. I understand this even more after I started my own business. When I started initially, the only way I used to price for our products and services was to determine the cost incurred by us and then adding a suitable margin of profit on top of that.
However, this is not always the best way to get returns for what we have worked for. A much superior way is to Price based on the Value of what we are offering as a Product or Service.
This course discusses the nuances of Value-Based Pricing.
While we try to examine all aspects discussed in this course from general perspective, I have focused on how a small firm should approach Pricing for its Products and Services. Further, while we also discuss general Consumer Products, I have focused on Products and Services offered by one Organisation to another Organisation.
I have tried to include a lot of examples so that it becomes easy to understand the discussions. The examples are taken from real situations and thus should help understand not only the concepts; but also the various practical implications and remedies.
Goals
What will you learn in this course:
- Cost-Based Pricing
- Value-Based Pricing
- Discounting
- Pricing
Prerequisites
What are the prerequisites for this course?
- A brief knowledge of Economics will help (but not necessary)
- A brief knowledge of Costing will help (but not necessary)
- Some experience of doing business (independently or as a part of a Company) in any form would help (but not necessary)
Curriculum
Check out the detailed breakdown of what’s inside the course
Welcome to the Course
2 Lectures
- Introduction to the Course 01:07 01:07
- Course Contents 01:03 01:03
Cost-Based Pricing
3 Lectures
Case Study: Reliance Telecom Ltd Story
7 Lectures
Value-Based Pricing
7 Lectures
A few Techniques for Selling
5 Lectures
Course Closing
4 Lectures
Instructor Details
PARTHA MAJUMDAR
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