Introduction to Digital Marketing 101

Introduction to Digital Marketing 101

Easy to Learn and Implement Hands on Guide for Digital Marketing

person icon Cecilia Figueroa

ebook icon BPB Publications

language icon Language - English

updated on icon Updated on Jan, 2021

architecture icon Marketing,Digital Marketing


This eBook includes

Formats : EPUB, PDF (Downlodable)

Pages : 464

ISBN : 9789389328189

Language : English

About the Book

Book description

Skyrocket your business goals with this hands on guide

Key Features

● Online advertising
● Online marketing campaigns
● Mail marketing
● Website marketing
● Opt-in email
● Mobile marketing
● Marketing data
● Digital strategy
● Consumer marketing


Social media marketing has stemmed from people’s communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the
changes and transformations the field of marketing has undergone until now, it is important to know its origin.
This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and
online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing!
● Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses?
● What are the prerequisites for a successful business?
● What will happen if your company does not use digital marketing for your business?
● Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?

What will you learn

● Design, organize, and monitor strategies.
● Optimize your website SEO.
● Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns.
● Integrate mobile marketing and mail marketing campaigns.
● Use Google Analytics.
● Improve the accessibility and usability of a website and UX.
● Stand out on LinkedIn.
● Apply Big data and machine learning to digital marketing.

Who this book is for

Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them.

Table of Contents

1. Define your audience: Marketing plan & value proposition.
2. Content strategy: Key process to improve content creation.
3. Use social media for your business.
4. Social ads: Make people think and talk.
5. SEO for beginners: Title, URL, & CTR
6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search)
7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms.
8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization.
9. Analyze what people do in your website: Google Analytics & Big data.
10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch

Introduction to Digital Marketing 101

eBook Preview

Author Details

BPB Publications

BPB Publications

BPB is Asia's largest publishers of Computer & IT books. For the last 63 years BPB has been a friend, philosopher and guide for programmers, developers, hardware technicians, IT Professionals who have made things happen in the IT World.

Our students work
with the Best

Related eBooks

View More

Annual Membership

Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses

Subscribe now
People having fun around a laptop

Online Certifications

Master prominent technologies at full length and become a valued certified professional.

Explore Now
People having fun around a laptop

Talk to us