This tutorial is designed to make the audience understand how Facebook can be used as a digital marketing tool. It also explains how Facebook provides insight into its users’ interests, likes, dislikes, personal life and buying behavior. In addition, it also provides a large database of information that can be tapped into by your business or organization to generate high quality leads, sales enquiries and traffic to your website.

Audience

This tutorial is for those who wish to make or strengthen their stand in the market through Facebook as one of the social media platforms. The audience of this tutorial is expected to have a basic understanding of digital marketing and good communication skills.

Prerequisites

We assume that you have the creative skills required to help you stand out in the field of digital marketing.