Market Research Made Simple: Study Your Target Audience

person icon Sasha Miller

Market Research Made Simple: Study Your Target Audience

Discover What Makes Your Dream Customers Want to Buy to Improve Your Digital Marketing Strategy & Increase Conversions

updated on icon Updated on Oct, 2023

language icon Language - English

person icon Sasha Miller

architecture icon Marketing,Research

Lectures -28

Duration -3 hours


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Course Description

Are you still struggling to motivate your prospects and customers to take action?

That's an issue so many online business owners face and it's not surprising...

Because there's a MASSIVE AMOUNT of information and competition in the marketplace - more than ever before...

Which means consumers have the ball in their court when making purchases online. But that doesn't mean they have ALL the power...

It just means we need to analyze the right information (or knowledge) to better understand what truly motivates our customers.

So, the real question is: do you really know what motivates your customers?

Do you understand how they make the decision to buy a product or service like yours?

Or know where they go to research those kinds of products?

Who this course is for :

  • Anyone that wants to learn how to do market research
  • Anyone that's building a new website or store online
  • Anyone that's creating a new product or service to sell online
  • Anyone that's looking to learn more about their target audience


What will you learn in this course:

  • With Market Research You'll Discover What Makes Your Dream Customers Buy So You Can Improve Your Digital Marketing Strategy & Make More Sales.
  • You'll Learn What Market Research Is & The Benefits.
  • You'll Understand What Types of Data You'll Gather in Your Market Research.
  • You'll Learn The 5 Steps of Market Research.
  • You'll Learn How to Create Your Customer Avatar for Market Research.
  • You'll Discover Reliable Market Research Tools to Save Time and Energy.
  • You'll Understand What Common Market Research Mistakes to Avoid.


What are the prerequisites for this course?

  • A desire to learn the process of market research.
  • A computer and an internet connection.
  • It'll also help to have access to your website analytics (like Google Analytics, Facebook Analytics, etc.) for good market research.
Market Research Made Simple: Study Your Target Audience


Check out the detailed breakdown of what’s inside the course

27 Lectures
  • play icon Introduction 02:29 02:29
  • play icon ​What Market Research Is 04:07 04:07
  • play icon Benefits of Market Research 10:00 10:00
  • play icon Types of Data You'll Gather 05:09 05:09
  • play icon Process Overview 02:27 02:27
  • play icon Step 1 - Purpose 02:00 02:00
  • play icon Step 2 - Create Your Customer Avatar 03:38 03:38
  • play icon Step 3 - Gather Data 07:06 07:06
  • play icon Step 4 - Gather Customer Feedback 07:24 07:24
  • play icon Step 5 - Analysis & Reporting 07:24 07:24
  • play icon Market Research Mistakes to Avoid 07:05 07:05
  • play icon Market Research Tools 04:17 04:17
  • play icon Market Research Template 02:23 02:23
  • play icon Facebook 09:27 09:27
  • play icon Nielsen MyBestSegments 10:16 10:16
  • play icon Google KW Planner 10:09 10:09
  • play icon Google Trends 08:20 08:20
  • play icon AnswerThePublic 09:33 09:33
  • play icon Quora 11:18 11:18
  • play icon Social Tools 12:48 12:48
  • play icon Google 13:02 13:02
  • play icon Amazon 09:21 09:21
  • play icon SimilarWeb 06:07 06:07
  • play icon SEMRush 04:36 04:36
  • play icon Compiling Data 10:25 10:25
  • play icon Action Plan & Reporting 09:13 09:13
  • play icon Conclusion 00:29 00:29

Instructor Details

Sasha Miller

Sasha Miller

Digital Marketing Strategist
Hi, I'm Sasha Miller! I am a passionate student of life and online marketing nerd! I love the freedom of being able to make money from home and enjoy teaching others how to do the same! After nearly a decade of being an online entrepreneur I've decided to open up and share my knowledge with you! Let's grow together, shall we?! What would you like to learn? Would you like to make money from home? Or create a side income Freelancing on sites like Fiverr? Or build your own 6-figure business with Sales Funnels? Or how to build a connection with your audience through email marketing? Would you like to learn how to launch a freelance career? the art of outsourcing, how to brand yourself like a pro, how to optimize your social media, learn the basics of SEO, achieve a 5-star reputation online, build authority online quickly... If any of these interest you, simply buy the course & enroll today! You have a 30-day money back guarantee if you'e not satisfied. And I'm always improving my courses so that they stay up to date and are the best that they can be. MORE ABOUT SASHA MILLER: I moved to central Florida from a small town in rural Ohio at the age of 18. I studied psychology and business at Southeastern University in Lakeland, FL. Just two years later I fell ill with severe adrenal fatigue & hypothyroidism and had to be bed-ridden for months. During this time I immersed myself in the internet and fell in love with doing business online. With an entrepreneurial spirit and a passion for small businesses, my husband and I started our own online marketing firm in 2012. I've worked in the SEO industry for nearly 8 years and have recently switched my focus to sales funnel building, digital product creation & email marketing. I think digital courses and e learning is the way of the future and I plan to submerse myself as both a student and a teacher. When I'm not busy helping others succeed online, I love making healthy delicious foods, DIY projects, hiking/enjoying the outdoors, yoga, watching movies and studying the mind-body connection through holistic health and beauty regimens.

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