Knowing your Value as an Artist

Knowing your value is critical for artistic survival. This means understanding the art market and your niche within that market. This 4-part workshop focuses on tools to help photographic artists define their niche and target audiences; as well as how to use that information to properly edition and price photographs for the fine art market. Rebecca Morgan has over a decade of experience in the commercial gallery world and will share insights on market trends, pricing for targeted audiences, gallery structures, and various pricing models. Rebecca will also discuss best practices for edition and inventory management.