Introduction to Marketing
This is an introduction course to marketing after which you should be able to begin intelligently promoting your business
Updated on Sep, 2023
Language - English
This is an introduction course to marketing after which you should be able to begin intelligently promoting your business or the company you work for. After taking this course, you will be far more likely to promote your business effectively, and avoid many potentially costly pitfalls that new marketers or business owners typically make.
The lectures cover a wide array of issues and concepts that you will face when you dive into marketing. The course explains what marketing really is, how marketing is different than advertising, how to plan marketing campaigns, and gives overviews of many sub-fields in marketing.
Marketing is quite complex these days. So the course goes over the many sub-fields in marketing to simplify things and help you understand the lay of the land when it comes to the bigger picture of things.
What kinds of businesses can be promoted using this introduction to marketing course?
With the marketing strategies in this course, you can promote any business type. Whether you're starting your own business or are getting into marketing as a career, this course is perfect for you.
Let's get started
I want you to succeed in promoting your business. So sign up for the course, and begin learning how to promote your business, and grow it.
What will you learn in this course:
- Understand the basics of marketing
- Plan marketing campaigns with more structure
- Sell more products and make more money via your marketing efforts
- Create a marketing plan
- Create basics of a solid marketing strategy
- Better predict whether a marketing strategy will work or not
- Avoid pitfalls and common errors
- Get a solid marketing foundation on which you can build, and eventually grow your business
Check out the detailed breakdown of what’s inside the course
- Course Introduction 00:58 00:58
- Exercise and Checklist 04:24 04:24
Introduction to Marketing
Identifying Your Customers
Basic Marketing Principles
Your Online Presence
Building a Team
Basic Search Engine Optimization
Using Google Analytics
Lessons from the Masters
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