Introduction to Digital Marketing Course
Digital Marketing
Updated on Apr, 2024
Language - English
Digital Marketing,Digital Transformation,Marketing
Lectures -18
Duration -1 hours
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Course Description
Digital marketing is a broad concept and includes various channels like search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.
The digital strategy should have the right mix from a business and customer perspective. Therefore, the right "digital marketing" plays a key role in a brand’s success. This course helps us learn how to achieve marketing objectives through the application of digital technologies, or, in other words, through the use of electronic communications technology.
Goals
What will you learn in this course:
- What is Digital Marketing?
- Importance of Digital Marketing
- How does Digital Marketing work?
- Players in Digital Marketing
- How does Digital Marketing Stand against Conventional Marketing?
Prerequisites
What are the prerequisites for this course?
No requirements
Curriculum
Check out the detailed breakdown of what’s inside the course
Roadmap
1 Lectures
-
Roadmap
01:03
01:03
Shift your perspective
1 Lectures
Digital evolution of Media and its vehicle
1 Lectures
Evolution of product in our life
1 Lectures
Evolution of Digital Media and huge impact of platform products
1 Lectures
Print media ruled till 2011 and how Indian advertising industry works
1 Lectures
Indian advertising industry by medium and its spends - 2019
1 Lectures
Ad Formats of Indian Digital industry and platform split - 2019
1 Lectures
3 v's of Indian digital advertising explained with overtaking print media and internet spends (by 2021) and its total adex by 2024
1 Lectures
India's digital adoption comparison between year 2016 & 2024
1 Lectures
Growing opportunities in Digital
1 Lectures
Happening on internet in a minute and users
1 Lectures
Traditional and digital media ecosystem explained
1 Lectures
Components of Digital Marketing
1 Lectures
Metrics & Types of Advertising on Digital Medium
1 Lectures
Types of Advertising and its examples
1 Lectures
Online customers getting influenced
1 Lectures
Topics covered so far
1 Lectures
Instructor Details
Basecamp Digital
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