Internet Marketing Fundamentals

person icon Stone River ELearning

4.5 ★★★★ ★

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Internet Marketing Fundamentals

Name: Internet Marketing Fundamentals
Rating: 4.5 (201 reviews)
Author: Stone River eLearning

The internet affords a level of relationship with consumers hitherto unfathomable.

updated on icon Updated on Apr, 2024

language icon Language - English

person icon Stone River ELearning

category icon Marketing,Fundamentals of Marketing

Lectures -24

Resources -1

Duration -58 mins

4.5 ★★★★ ★

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Course Description

Online marketing has taken the internet by storm. No longer do businesses have to rely on traditional marketing and advertising to get their products/services seen by their target audience. This digital marketing course will teach you a wide range of techniques used in online media and digital tools, helping you implement effective marketing strategies within your company

When you complete this course, you will have a richer understanding of the fundamentals of the new digital marketing landscape and acquire a new set of stories, concepts, skills and tools to help you digitally create, distribute, promote and price products and services.

This course is designed specially to thoroughly explain:

• Principles of Digital Marketing

• Website Development

• Search Engine Optimization (SEO)

• Google AdSense and Affiliate Marketing

• Search Engine Marketing (SEM)

• Social Media Optimization

• Email Marketing

• Online Reputation Management

• Google Analytics In-depth

Curriculum

Check out the detailed breakdown of what’s inside the course

Internet Marketing Fundamentals_Getting Started
3 Lectures

Internet Marketing Fundamentals 00:35 00:35
Getting Started 01:05 01:05
Downloadable resources

SWOT Analysis in Marketing
2 Lectures

Marketing Research
2 Lectures

Real Time Marketing
2 Lectures

Brand Management
2 Lectures

Social Media (I)
2 Lectures

Social Media (II)
2 Lectures

SEO Basics
2 Lectures

Website Characteristics
2 Lectures

Capturing Leads
2 Lectures

Campaign Characteristics
2 Lectures

Wrapping Up
1 Lectures

Instructor Details

Stone River eLearning

Course Certificate

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