Internet Marketing Course - Online Digital Marketing
Internet Marketing Course - Online Digital Marketing
Lectures -18
Duration -2.5 hours
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Course Description
What is Internet Marketing?
Internet Marketing refers to promotion efforts that use web and email to drive sales to product or services. It includes the technical aspects of design, development, advertising, and sale on the internet. They are primarily used to drive online sales but they also complement traditional marketing efforts through print and electronic media. They are used for both businesses to business (B2B) and Business to consumer (B2C).
About Internet Marketing Course (Basics)
Internet Marketing Course is intended to enable online businesses, and entrepreneurs to learn online marketing techniques and tools to help build your business. It offers a step-by-step guide to create a website that generates business round the clock. It covers the core principles and practice of internet, website, email marketing, search engine and social media optimization. The course contains 18 lectures and three hours of HD Video
Introduction to Internet Marketing Course (Basics):
The Internet Marketing course begins with an introduction the fundamentals of Internet Marketing. What is internet marketing? The promotion of products and services through the internet, traditional vs internet marketing. Differences between online and traditional marketing. Promoting products, services through emails, websites, blogs, mobile apps, social media- also known as internet marketing, web marketing, OLM. Standard terminology- advertiser, manner, bid, black hat. White hat techniques, breadcrumbs navigation, campaign, click through rate, conversion, cost per acquisition, cost per click, cost per mille (per thousand impressions), inbound link, market research, key performance indicator (KPI), market reach, tracking, SEO, web indexing, quality score, paid search advertising. Advantages and disadvantages of internet marketing- advantages- personalized, caters to specific interests, content differentiation, geo-targeting, cost-effective, global scale, measurable metrics, accountability. Disadvantages- illegal, unethical practices, transparency, hardware, installation costs.
Prerequisites
What are the prerequisites for this course?
- Knowledge of internet, web, marketing, and online business.
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
2 Lectures
- Introduction to Internet Marketing Basics 09:21 09:21
- History of Internet Marketing 07:54 07:54
Purpose of Internet Marketing
4 Lectures
Structure of Internet Marketing
10 Lectures
Monitoring and Controlling of site
2 Lectures
Instructor Details
Corporate Bridge Consultancy Private Limited
EDUCBA is a leading global provider of skill-based education addressing the needs of 1,000,000+ members across 70+ Countries. Our unique step-by-step, online learning model along with amazing 5000+ courses and 500+ Learning Paths prepared by top-notch professionals from the Industry help participants achieve their goals successfully. All our training programs are Job oriented skill-based programs demanded by the Industry. At EDUCBA, it is a matter of pride for us to make job-oriented hands-on courses available to anyone, any time and anywhere. Therefore we ensure that you can enroll 24 hours a day, seven days a week, 365 days a year. Learn at a time and place, and pace that is of your choice. Plan your study to suit your convenience and schedule.
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