International Business: Applied Fundamentals

Learn the Fundamentals of International Business


Are you interested in a career within in the world of international business?

You have come to the right place! Learn the principles of International Business here.

Throughout this course you will be introduced to the fundamentals of international business viewed from the perspective of the business manager. We will study the five main areas of International Business:

1. International Economics and Trade Theory – The Importance of International Business, Globalization of Commerce, International Economics and Trade Theory, Comparative Advantage of Nations - Factor Availability versus Production Input, Comparative Advantage versus Absolute Advantage, Strategies for Entering and Developing International Markets, Foreign Director Investment (FDI), Foreign Exchange Markets & International Monetary System, Exchange Rates Policies and Purchasing Power Parity (PPP). 

2. Global Capital Markets and Regional Trade Zones – The World Bank, Adapting to the Times and the WTO, The Organisation for Economic Cooperation and Development (OECD), Emerging Markets and Regional Trade Zones and Asia-Pacific Economic Cooperation (APEC). 

3. International Business Strategies – Free Trade Zones, Multinational Enterprise Structures, The Organizational Structure of a Multinational Company, International Marketing, Phases of International Marketing Involvement, Global Marketing, Demographic Factors Affecting International Trade, Ageing and Comparative Advantage and Changes in Labour Force Composition. 

4. Demographic Factors / International Accounting / Cross Border HR Management – International Accounting and Transfer Pricing, Basic Issues Underlying Transfer Pricing, Global Transfer Pricing Regimes and How to Implement a Cross-Border Resources Policy. 

5. International Business Instruments and Agreements – International Business Instruments, Trade Terms, International Shipping and Freight Forwarders and its Fundamental Role, Cross Border Agreements, Taxable Presence, Accounting Issues, Managing VAT/GST Through Centralized Teams and Value for Customs. 

Each of these segments includes practical cases and quizzes aiming to strengthen your knowledge.

Follow along as we provide you with the skills to effectively evaluate, manage, and design the international business knowledge and functions to contribute to a firm’s future direction through applying modern thought.

Why wait? Don't miss this fantastic opportunity!


  • In this course you will understand and evaluate the role of economic analysis within international business business contexts and appreciate the economic underpinnings of business strategy in international settings
  • In this course you will learn how to analyse and synthesize various models of competitive analysis to assess strategic behaviour in international business
  • In this course you will learn how to analyse and evaluate the complex competitive scenarios at both the firm and industry level to international business
  • This course will equip you with theoretical and practical knowledge of competitive strategies in the context of globalisation, particularly major entry and exit strategies of international business
  • In this course you will learn to critically evaluate information from a wide range of sources to demonstrate research skills, show initiative in consulting the academic literature and demonstrate the capacity to document the outcomes in international econ


  • Computer with an Internet connection.
  • PDF reading software, such as free Adobe Reader.
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  • Lecture 1.1: International Business General Concepts
  • Lecture 1.2: The Importance of International Business
  • Lecture 1.3: Globalisation of Commerce
  • Lecture 1.4: International Economics and Trade Theory
  • Lecture 1.5: Comparative Advantage of Nations
  • Lecture 1.6: Comparative Advantage versus Absolute Advantage lecture
  • Lecture 1.7: Strategies for Entering and Developing International Markets
  • Lecture 1.8: Foreign Direct Investment (FDI)
  • Lecture 1.9: Foreign Exchange Markets and International Monetary System
  • Lecture 1.10: Exchange Rate Policies
  • Lecture 1.11: Purchasing Power Parity (PPP)
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International Business: Applied Fundamentals
This Course Includes
  • 2 hours
  • 41 Lectures
  • Completion Certificate
  • Lifetime Access
  • 30-Days Money Back Guarantee

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