Instagram is by far the most widely used social networking platform. Instagram is basically a photos and videos sharing social networking mobile app. The concept of Instagram is more or less similar to other social networking platforms such as Facebook and Twitter except that it is a mobile app. Besides from Individual users, businesses are using Instagram as a marketing tool to create awareness, increase visibility and generate leads. High quality photos and videos are created, shared by businesses in reaching out to the intended audience and adding value to the business. The concept of Instagram is based on Follow and Followers. A business can research, identify the potential customers and follow them and create followers for their company. Instagram also provides a host features to optimize their photos in terms of filters, exposure, colour and contrast. This video tutorial on Instagram comprehensively covers all aspects of Instagram Marketing and how it can be leveraged as a marketing tool to create awareness and grow business.
The audience include but not limited to students, newbies, social media marketing practitioners, and professionals working in marketing departments of various organization.