Hospitality Inbound Marketing Fundamentals and practices

person icon Manish Gupta

Hospitality Inbound Marketing Fundamentals and practices

Very Basics of Digital marketing (Inbound Part), Steps & methods used, Content Creation, Social Media Strategies

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Manish Gupta

architecture icon Marketing,Digital Marketing,Inbound Marketing


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Course Description

This Course is for beginners and Novice to digital marketing. We have used very easy to understand language so that non-marketers can also understand the meaning and various terms used in digital marketing.

In this course we will understand

  • Meaning of inbound Marketing

  • Methods & tools used.

  • Content creation

  • social media marketing fundamentals.

If you are New to marketing, digital marketing, general hotel staff who wish to understand how hotel can market themselves in this complex digital space, this course will help you to navigate your path.

Who this course is for:

  • Beginners to Marketing
  • Hoteliers and hotel staff
  • digital marketing students


What will you learn in this course:

  • Fundamentals of Inbound Marketing
  • Difference between traditional marketing and inbound marketing strategies
  • advantages of inbound marketing
  • steps and methodoligies of inbound marketing
  • Tools used in inbound marketing


What are the prerequisites for this course?

  • Basic Marketing understanding
Hospitality Inbound Marketing Fundamentals and practices


Check out the detailed breakdown of what’s inside the course

Introduction & Fundamentals
7 Lectures
  • play icon Introduction to the course 01:02 01:02
  • play icon Meaning of Marketing 02:14 02:14
  • play icon What is traditional Inbound Marketing 03:36 03:36
  • play icon What is inbound Marketing 03:18 03:18
  • play icon Examples of traditional and inbound marketing 03:12 03:12
  • play icon Why Inbound Marketing 09:44 09:44
  • play icon Inbound Marketing for Hospitality 07:06 07:06
Terms used and Methodology of inbound marketing
6 Lectures
Inbound Marketing Steps Part 2
3 Lectures
Marketing - Content Fundamentals
4 Lectures

Instructor Details

Manish Gupta

Manish Gupta

Hospitality Finance Expert and Business Strategist

Mr Manish Gupta is an experienced hospitality finance professional, having a blend of financial core expertise with hands-on training in managing hotel operations and business development.

Having worked as an Auditor for 7 years, he moved into finance management for brands like Parsvnath Developers and Shangri-La Hotels & Resorts and currently serving as the CFO of HTOO Hospitality.

His role is to spread the finance function for the largest hospitality in Myanmar owned and managed by one of the biggest business houses in Myanmar. They have 16 operational and under development High-end boutique resorts (covering an overall room inventory of 800+ rooms), 2,000 employees. Most of the properties are leaders in their region on trip advisor and won various travel awards over a period of time.

He has proven experience in setting up the foundation for sustainable growth (in the form of management information systems, restructuring), ERP implementation, gear towards IPO readiness & IFRS convergence. With such a great skill set, the students can be assured about the quality of training with his expertise.

He has been teaching at various institutions in Myanmar such as Swiss Business School, American Hospitality Institute of Myanmar with students ranging from directors to CEO of various companies.


Chartered Accountant – 2005 (Member of the ICAI) form Institute of Chartered Accountant of India   

Company Secretary – 2005  from Institute of Company Secretaries of India   

DISA (Diploma in Information System Audit) Supervisory Excellence (Online) & Business Leadership   form e-Cornell University     

Strategic Leadership from Shangri-La Global University

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