Hospitality Inbound Marketing Fundamentals and practices
Very Basics of Digital marketing (Inbound Part), Steps & methods used, Content Creation, Social Media Strategies
Updated on Sep, 2023
Language - English
This Course is for beginners and Novice to digital marketing. We have used very easy to understand language so that non-marketers can also understand the meaning and various terms used in digital marketing.
In this course we will understand
Meaning of inbound Marketing
Methods & tools used.
social media marketing fundamentals.
If you are New to marketing, digital marketing, general hotel staff who wish to understand how hotel can market themselves in this complex digital space, this course will help you to navigate your path.
Who this course is for:
- Beginners to Marketing
- Hoteliers and hotel staff
- digital marketing students
What will you learn in this course:
- Fundamentals of Inbound Marketing
- Difference between traditional marketing and inbound marketing strategies
- advantages of inbound marketing
- steps and methodoligies of inbound marketing
- Tools used in inbound marketing
What are the prerequisites for this course?
- Basic Marketing understanding
Check out the detailed breakdown of what’s inside the course
Introduction & Fundamentals
- Introduction to the course 01:02 01:02
- Meaning of Marketing 02:14 02:14
- What is traditional Inbound Marketing 03:36 03:36
- What is inbound Marketing 03:18 03:18
- Examples of traditional and inbound marketing 03:12 03:12
- Why Inbound Marketing 09:44 09:44
- Inbound Marketing for Hospitality 07:06 07:06
Terms used and Methodology of inbound marketing
Inbound Marketing Steps Part 2
Marketing - Content Fundamentals
Manish GuptaHospitality Finance Expert and Business Strategist
Mr Manish Gupta is an experienced hospitality finance professional, having a blend of financial core expertise with hands-on training in managing hotel operations and business development.
Having worked as an Auditor for 7 years, he moved into finance management for brands like Parsvnath Developers and Shangri-La Hotels & Resorts and currently serving as the CFO of HTOO Hospitality.
His role is to spread the finance function for the largest hospitality in Myanmar owned and managed by one of the biggest business houses in Myanmar. They have 16 operational and under development High-end boutique resorts (covering an overall room inventory of 800+ rooms), 2,000 employees. Most of the properties are leaders in their region on trip advisor and won various travel awards over a period of time.
He has proven experience in setting up the foundation for sustainable growth (in the form of management information systems, restructuring), ERP implementation, gear towards IPO readiness & IFRS convergence. With such a great skill set, the students can be assured about the quality of training with his expertise.
He has been teaching at various institutions in Myanmar such as Swiss Business School, American Hospitality Institute of Myanmar with students ranging from directors to CEO of various companies.
ACADEMIC & PROFESSIONAL CREDENTIALS
Chartered Accountant – 2005 (Member of the ICAI) form Institute of Chartered Accountant of India
Company Secretary – 2005 from Institute of Company Secretaries of India
DISA (Diploma in Information System Audit) Supervisory Excellence (Online) & Business Leadership form e-Cornell University
Strategic Leadership from Shangri-La Global University
User your certification to make a career change or to advance in your current career. Salaries are among the highest in the world.
Our students work
with the Best
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