September 9, 2015 is going to be an important date for all technology enthusiasts. That is the day of Apple’s annual event that will take place at the spacious Bill Graham Civic Auditorium in San Francisco. Apple usually has a tradition of surprising its enthusiasts and considering the hullabaloo about the event going by, it is expected that Apple is going to make some major announcements in the event.
The world is going crazy overthe innovative invitation technique Apple is following to attract its enthusiasts from world over. Just say “Hey Siri! Give us a hint,” and the iPhone will unveil some really cute, details about what to expect from the event.
Although, the way Apple conducts it may be a little confusing, the process is nonetheless no less attractive than Apple’s iPhone 6 and 6s in any manner.
Apple’s innovative new way of inviting people, tagged ‘Hey Siri’ is really innovative even when it is not helpful. The attention to detail and Apple’s Easter eggs are worth really a serious appreciation.
The invite begins with you speaking — “hey Siri, give us a hint.” And there are really many different hints programmed into the initiative. The hints are actually not useful. But Apple’s marketing copy is way big impressive and it shows that Apple takes marketing its events very seriously.
By the way, the event invite headlined with ‘Hey Siri! Give us a hint’ is drawing enough crowds to the party without providing any useful info about the event’s themes. Here are some hints Siri has been providing to info-seekers.
As far as analyst buzz is concerned, there are some really good Apple iPhone 6S features that may be unveiled. The iPhone 6S and 6S Plus are going to get more like a ‘meaningful’ iPhone 6. The basic hardware design of the iPhone 6 and iPhone 6 Plus models will probably remain, but the additions may include a faster A9 processor and an overtly improved 12-megapixel back-facing camera.
The upgraded iPhone 6S models will probably also come fitted with Force Touch. The Force Touch is an input button adorned with the haptic feedback available in the Apple Watch and new series of MacBook trackpads.
Force Touch could make the iPhone models more suave as they use tiny electrodes that recognize touch as well as the force. The energy applied to the touch the screens may turn out to be a key factor for a host of new Apps. Apple is calling Force Touch the “most significant new sensing capability.” Force Touch will replace another technology known as Multi-Touch that has been available in the iPhone touch screens for long.
In general, the expectations of new features and announcements about the iPhone are higher than ever. Many analysts believe that, this will lead to an unpacking of superior updates for the iPhone 6S by Apple. The event may see Apple delivering more updates about the iPhone 6S model than it has previously done on any other S-model phones in the past.
The Apple TV offering could be the chicest launch of this fall. As 9to5Mac.com reported, Apple will probably announce a starting price of either $149 or $199 for its latest generation Apple TV. The price is more than double of its $69 model, the price of which was trimmed from $99 this March.
The latest, fourth-generation Apple TV could have avant-garde features, such as iOS 9, and new Siri capabilities. Considering the price, it is obvious that Apple will also offer a better and more dedicated App Store feature as well.
Apple’s voice-activated assistant Siri, also hinted that Apple could go for increased hands-free functionality for Apple TV + Siri duo.
The inclusion of Siri in Apple TV is one of the major upgrades in itself. It would extend Siri beyond its current functionalities. The company may go for more automation by implementing more “passive listening” technologies. This, in turn, could extend the abilities of the HomeKit.
TechCrunch has already talked about a new, wireless motion controller being developed by Apple that can lead to introduction of new, unique games for the Apple TV. Game consoles will have a new competitor if this happens.
Apple’s rumoured streaming TV service is also grabbing headlines. People say, the TV box may get some new software which would enable it to use the streaming services. Apple has already expressed that it will launch a subscription streaming service with TV channels-bundles for as low as $40 a month, in 2016.
A 12.9-inch iPad, which is already on the Radar, probably will also get some share in the event. The company would have the enterprise sector in mind when marketing the 12.9 inch iPad. It may come with Force Touch, an upgraded camera and a new screen suited for creative enterprise uses.
Apple has seen declines in its tablet demand recently and the big screen tablet is an answer to people’s demand for larger-screen iPhones. The Cupertino-based company has a partnership with IBM Corp. and it has been trying to offset the shrinking ‘tablet use’ trend in corporate settings.
Many people also think that the iPad modification announcements and upgrades with the Apple Watch may be postponed. October is Apple’s favourite month. The iPad Mini, iPad Air and 9.7-inch iPad Air 2 all were born in October. So, there is a reason for keeping fingers crossed about iPad-related decisions.
Most of the talk we have had here are rumours. Apple may choose to have another agenda which it thinks to be more important for the time being. It may be announcements about the Apple watch, which has been a prime yet ‘not so illustrious’ contender in the wearable market.
This can turn out to be an important event for Apple in the sense that the company could try to turn the negative investor sentiment. The event could also be a platform to lay out the growth vision for the next year, depending on the iPhone 6 super-cycle product tailwinds, according to analysts who have been dealing with Apple for quite some time.
For exact info about Apple’s plans and announcements, wait till September 9, 2015, and be sure that the headlines will reflect what Apple really does in no time once the announcements are made.