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Grow Your Business with a Winning Marketing Strategy - MasterClass

person icon Ken Burke

Grow Your Business with a Winning Marketing Strategy - MasterClass

Take your business to new heights by learning how to create a winning marketing strategy.

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Ken Burke

architecture icon Marketing,Digital Marketing

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Course Description

Key to the success of your business is having a solid marketing plan that drives your business to new heights.  In this course, you will learn how to create a the marketing strategies you need to grow your revenues.   We will walk you step by step through the process enabling you to create your own strategic marketing plan for your business. 

Here are the 4 modules in this course:

Marketing Objectives - Marketing objectives are the ultimate To Achieve list for all of your marketing activities. But you must set concrete and measurable goals. This Learning Stream explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.

 Marketing Programs - How are you going to create demand for your products and services? This two-part Learning Stream examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business.

Thought Leadership - Thought leadership can bring your message to customers and afford them a chance to understand and connect with your brand on a deeper level. This Learning Stream presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. A workshop developed to support you work with the thought leadership prep worksheet completes this Learning Stream.

Strategic Marketing Action Plan - "If you build it, they will come" may be a great movie line, but it doesn't apply to finding customers for a new business. Instead, you need to create demand for your product or service using a mix of marketing and sales techniques. This learning stream delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.  

Learning Objectives

  • How will your marketing programs impact your marketing budget and bottom line   
  • Identify how to measure the success of each and every one of your marketing programs   
  • Considerations for how your marketing programs fit with you other business strategies   
  • Establish your credibility vis-a-vis thought leadership   
  • Discover inexpensive—and free—ways to do thought leadership   
  • How can I measure success of marketing initiatives?

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year. 

Goals

What will you learn in this course:

  • How will your marketing programs impact your marketing budget and bottom line?
  • Identify how to measure the success of each and every one of your marketing programs
  • Considerations for how your marketing programs fit with you other business strategies
  • Establish your credibility vis-a-vis thought leadership
  • How can I measure success of marketing initiatives?
  • Create a marketing action plan that drives results
Grow Your Business with a Winning Marketing Strategy - MasterClass

Curriculum

Check out the detailed breakdown of what’s inside the course

Part-1 Marketing Plan Objectives
1 Lectures
  • play icon Marketing Plan Objectives Explained 06:47 06:47
Marketing Plan Objectives
3 Lectures
Tutorialspoint
Workshop
1 Lectures
Tutorialspoint
Part-2 Marketing Programs
1 Lectures
Tutorialspoint
Marketing Programs
12 Lectures
Tutorialspoint
Part-3 Thought Leadership
1 Lectures
Tutorialspoint
Be a Thought Leader
3 Lectures
Tutorialspoint
Workshop: Create Your Thought Leadership Strategy
1 Lectures
Tutorialspoint
Part-4 Strategic Marketing Plan
1 Lectures
Tutorialspoint
Build a Strategic Marketing Plan
5 Lectures
Tutorialspoint
Workshop: Create Your Marketing Action Plan
1 Lectures
Tutorialspoint
Support Materials
1 Lectures
Tutorialspoint

Instructor Details

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Ken Burke

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