Google Analytics

person icon Anton Voroniuk

Google Analytics

How To Measure Your Digital Campaigns To Improve Your Online Marketing Efficiency!

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Anton Voroniuk

architecture icon Google Analytics,Marketing,Marketing Analytics & Automation


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Course Description

Web analytics is the pulse of digital marketing. Everything is measured, and everything is measurable. With Google Analytics and a call tracking system, you can clearly understand who your client is, how to improve your site, and which traffic sources are the most beneficial for your business.

What will you learn in this course?

  • After completing this course, you will learn how to work with and get the most out of your web analytics data.

  • Have the ability to evaluate the effectiveness of advertising campaigns and optimize an advertising budget.

  • Learn how to use analytical marketing data to increase your business's profits.                    

Who this course is for:

Aspiring professionals interested in pursuing an online career - This Google Analytics course will give you the skills you need to pursue a career in digital marketing.

Marketers - This course will expand your skills and teach you how to work with different web analytics tools and correctly interpret data.

Entrepreneurs - Entrepreneurs will be able to use their newly acquired skills to conduct their own digital marketing. Learn to analyze data quickly, find growth points, and take control of your advertising team. You will be able to interpret the indicators and optimize advertising campaigns correctly. Everything in this course will help increase conversions and maintain your budget.

Internet Marketers - This course will help you master web analytics by teaching you how to analyze traffic and advertising campaigns systematically. After completing this course, you will bring more value to your company and further your career.


What will you learn in this course:

  • Make decisions based on data                           
  • Work with Google Analytics                           
  • Link your Google Analytics and Google Ads accounts                           
  • Customize goals and events                           
  • Understand reach, conversion, and transactional analytics metrics                            
  • Work with e-commerce modules                           
  • Set up data transfers for advertising costs                           
  • Create and understand automatic custom reports                            
  • Configure custom alerts                            
  • Customize segments                           
  • Customize filters                            
  • Set up calculated indicators               


What are the prerequisites for this course?

  • Basic Computer Fundamentals & Terminologies
  • A computer installed with Windows/Linux /OS X
  • Internect connection
  • Your own Website
Google Analytics


Check out the detailed breakdown of what’s inside the course

4 Lectures
  • play icon Introduction 08:21 08:21
  • play icon Web analytics checklist 05:17 05:17
  • play icon How to Create Tag Links? 11:00 11:00
  • play icon Checklist
Performance indicators
2 Lectures
How to set up Google Analytics and Google Tag Manager
7 Lectures
How to set up analytics for E-Commerce. Metrics
6 Lectures
How to set up automatic custom reports and notifications
5 Lectures
Google Analytics 4
8 Lectures

Instructor Details

Anton Voroniuk

Anton Voroniuk

Digital Marketing

My name is Anton Voroniuk.

I'm the co-owner of Webpromo Digital Agency and SkillsBooster Academy. I'm a digital strategist, and I am also a Google Academy agency trainer. I love digital marketing, and I love to help my students grow their knowledge of digital marketing.

I've worked in this field since 2008, and during this time, Webpromo has helped over 1000 small and midsized businesses with digital strategy and online promotion. In addition to our SMB clients, our agency also currently works with several reputable brands and organizations such as Coca-Cola, Johnson & Johnson, BNP Paribas, Bayer, Sanofi, Vodafone, The United Nations, and the OSCE. Webpromo Digital Agency is a Google Premier Partner and a Facebook Marketing Partner.

My hobbies include competing in triathlons and collecting digital marketing certifications.

Here are some of my credentials:

- Google Analytics Individual Qualification

- Google Ads Individual Qualification

- Bing Ads Accredited Professional

- Search Ads360 Certified and others

I hope to see you soon in one of my courses!

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