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Foundation Course In Digital Marketing

person icon SRINIVAS R F GOUNI

Foundation Course In Digital Marketing

Master the concepts of Search Engine Optimization, Pay Per Click, Email Marketing, Social Media Marketing, Affiliate Marketing

updated on icon Updated on Nov, 2023

language icon Language - English

person icon SRINIVAS R F GOUNI

architecture icon Digital Marketing,Marketing

Lectures -18

Resources -15

Duration -1.5 hours

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Course Description

In today's world, digital marketing is the most effective and popular kind of advertising. It's really about connecting with customers through digital channels such as search engines, social media, email, and more. The curriculum of the "Foundation Course In Digital Marketing" will ensure that you master the art of digital marketing by reaching out to your target audiences in a more effective way by using a variety of digital platforms, engaging and impressing them to convert as your customers. It aids in the development and management of marketing strategies for your business's website.

The contents of the course are as follows:

1 Basics of Marketing

2 Basics Marketing Process

3 what is Digital marketing, it’s evolution

4 Role of Search Engines

5 Future of Digital Marketing

6 Difference Between Traditional and Digital Marketing?

7 Understanding the Digital Marketing Process

8 The Importance of Digital Marketing

9 Objectives of Digital Marketing

10 Some Key Concepts Of Digital Marketing

11 Digital Marketing Advantages For Businesses

12 Customer Benefits of Digital Marketing

13 Digital Marketing's Five Most Important Elements

14 Digital Marketing's Disadvantages And Limitations

15 Digital Marketing Channels Such as

  • Search Engine Optimization (SEO), 
  • Pay Per Click (PPC), 
  • Email Marketing, 
  • Social Media Marketing, 
  • Affiliate Marketing, 
  • Content Marketing

16 Choosing The Best Digital Marketing Channel

17 Digital marketing's legal and regulatory obligations

18 Planning And Strategy For Digital Marketing (S. M.A.R.T Goals of Digital Marketing)

19 Audit Your Existing Digital Marketing Strategies

20 The Future and Scope of Digital Marketing (for Students, Professionals, And Companies)

21 Benefits of a Career in Digital Marketing

Goals

What will you learn in this course:

  • Fundamentals Concepts Of Digital Marketing

  • Importance and Advantages of Digital Marketing

  • Objectives of Digital Marketing, Elements of Digital Marketing

  • Digital Marketing Channels or Tools, Future of Digital Marketing, Choosting Best Digital Marketing strategy

Prerequisites

What are the prerequisites for this course?

  • Any Undergraduate | Graduate| Marketing Professionals who are interested in Digital Marketing

Foundation Course In Digital Marketing

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction To Marketing
1 Lectures
  • play icon Introduction To Marketing 12:42 12:42
Introduction To Digital Marketing
1 Lectures
Tutorialspoint
Getting to Know Digital Marketing
1 Lectures
Tutorialspoint
Understanding the Digital Marketing Process
1 Lectures
Tutorialspoint
Importance of Digital Marketing
1 Lectures
Tutorialspoint
Objectives of Digital Marketing
1 Lectures
Tutorialspoint
Key Concepts Of Digital Marketing
1 Lectures
Tutorialspoint
Advantages of Digital Marketing for Businesses
1 Lectures
Tutorialspoint
Five Most Important Elements of Digital Marketing
1 Lectures
Tutorialspoint
Disadvantages And Limitations of Digital Marketing
1 Lectures
Tutorialspoint
Future of Digital Marketing
1 Lectures
Tutorialspoint
Channels of Digital Marketing
1 Lectures
Tutorialspoint
Choosing a Best Digital Marketing Channel
1 Lectures
Tutorialspoint
How To Pick Digital Marketing Channels (Examples)
1 Lectures
Tutorialspoint
Legal and Regulatory obligations of Digital marketing
1 Lectures
Tutorialspoint
Planning And Strategy For Digital Marketing
1 Lectures
Tutorialspoint
Auditing Your Existing Digital Marketing Strategies
1 Lectures
Tutorialspoint
Free Downloadable Resources
1 Lectures
Tutorialspoint

Instructor Details

SRINIVAS R F GOUNI

SRINIVAS R F GOUNI

I am SRINIVAS R F. Gouni, intructor  in the subject category of IT, Management and Sciences. I love to motivate others by mentoring, guiding and teaching. I did MBA and also M.Phil from UK. I have industrial, institutional as well as organisational exposure of 20 plus years.  Qualified in the UGC-NET test with 96.5011 Percentile.

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