Foundation Course In Digital Marketing
Master the concepts of Search Engine Optimization, Pay Per Click, Email Marketing, Social Media Marketing, Affiliate Marketing
Lectures -18
Resources -15
Duration -1.5 hours
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Course Description
In today's world, digital marketing is the most effective and popular kind of advertising. It's really about connecting with customers through digital channels such as search engines, social media, email, and more. The curriculum of the "Foundation Course In Digital Marketing" will ensure that you master the art of digital marketing by reaching out to your target audiences in a more effective way by using a variety of digital platforms, engaging and impressing them to convert as your customers. It aids in the development and management of marketing strategies for your business's website.
The contents of the course are as follows:
1 Basics of Marketing
2 Basics Marketing Process
3 what is Digital marketing, it’s evolution
4 Role of Search Engines
5 Future of Digital Marketing
6 Difference Between Traditional and Digital Marketing?
7 Understanding the Digital Marketing Process
8 The Importance of Digital Marketing
9 Objectives of Digital Marketing
10 Some Key Concepts Of Digital Marketing
11 Digital Marketing Advantages For Businesses
12 Customer Benefits of Digital Marketing
13 Digital Marketing's Five Most Important Elements
14 Digital Marketing's Disadvantages And Limitations
15 Digital Marketing Channels Such as
- Search Engine Optimization (SEO),
- Pay Per Click (PPC),
- Email Marketing,
- Social Media Marketing,
- Affiliate Marketing,
- Content Marketing
16 Choosing The Best Digital Marketing Channel
17 Digital marketing's legal and regulatory obligations
18 Planning And Strategy For Digital Marketing (S. M.A.R.T Goals of Digital Marketing)
19 Audit Your Existing Digital Marketing Strategies
20 The Future and Scope of Digital Marketing (for Students, Professionals, And Companies)
21 Benefits of a Career in Digital Marketing
Goals
What will you learn in this course:
Fundamentals Concepts Of Digital Marketing
Importance and Advantages of Digital Marketing
Objectives of Digital Marketing, Elements of Digital Marketing
Digital Marketing Channels or Tools, Future of Digital Marketing, Choosting Best Digital Marketing strategy
Prerequisites
What are the prerequisites for this course?
Any Undergraduate | Graduate| Marketing Professionals who are interested in Digital Marketing

Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction To Marketing
1 Lectures
-
Introduction To Marketing 12:42 12:42
Introduction To Digital Marketing
1 Lectures

Getting to Know Digital Marketing
1 Lectures

Understanding the Digital Marketing Process
1 Lectures

Importance of Digital Marketing
1 Lectures

Objectives of Digital Marketing
1 Lectures

Key Concepts Of Digital Marketing
1 Lectures

Advantages of Digital Marketing for Businesses
1 Lectures

Five Most Important Elements of Digital Marketing
1 Lectures

Disadvantages And Limitations of Digital Marketing
1 Lectures

Future of Digital Marketing
1 Lectures

Channels of Digital Marketing
1 Lectures

Choosing a Best Digital Marketing Channel
1 Lectures

How To Pick Digital Marketing Channels (Examples)
1 Lectures

Legal and Regulatory obligations of Digital marketing
1 Lectures

Planning And Strategy For Digital Marketing
1 Lectures

Auditing Your Existing Digital Marketing Strategies
1 Lectures

Free Downloadable Resources
1 Lectures

Instructor Details

SRINIVAS R F GOUNI
I am SRINIVAS R F. Gouni, intructor in the subject category of IT, Management and Sciences. I love to motivate others by mentoring, guiding and teaching. I did MBA and also M.Phil from UK. I have industrial, institutional as well as organisational exposure of 20 plus years. Qualified in the UGC-NET test with 96.5011 Percentile.
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